Why Do Manufacturers Need Digital Marketing?

WHY DO MANUFACTURERS NEED DIGITAL MARKETING? Your Audience Is Online OTHER 5% |YELLOW PAGES 1% INDUSTRIAL DIRECTORIES 4% 90% OF THOSE SURVEYED TURN TO SEARCH ENGINES FIRST WHEN SOURCING A NEW SUPPLIER. SEARCHES AROUND THE WORLD 5.5 billion/day 63,000 second 3.8 million/minute 167 billion/month 28 billion/second 2 trillion/year WHAT DO I NEED TO DO ONLINE TO BE FOUND? Show Up ARE MORE LIKELY TO CLICK ON A 88%) WEBSITE THAT APPEARS ON PAGE 1 OF GOOGLE MORE THAN ONCE SEO & PPC NEED TO WORK TOGETHER Don't Forget Mobile 80% MORE THAN HALF OVER THINK IT'S IMPORTANT THATA WEBSITE IS MOBILE FRIENDLY 50% OF SEARCHES 0CCUR ON MOBILE DEVICES 1 in 3 smartphone users have purchased from a company or brand other than the one they were seeking because of information provided in the moment they needed it Create Great Content WHAT KIND OF CONTENT IS IMPORTANT TO YOUR AUDIENCE 82% 79% 56% 56% 25% 17% 05% Technical Information Pricing Information Reviews/Testimonials Thorough Contact Information Video Content Case Studies/White Papers Blog Posts ANTICIPATES USERS' QUESTIONS Build Your Reputation 77% FIND ONLINE REVIEWS IMPORTANT WHEN CHOOSING A VENDOR 77% BRANDING OF YOUR EWEBSITE IS JUST AS IMPORTANT Don't forget the Customer Experience Very Important Important Not Important 000 Customer Service Response Time Ease of Contacting Via Website 79% 59% OF THOSE SURVEYED REQUEST A QUOTE FROM FIND CUSTOMER SERVICE VERY IMPORTANT WHEN SELECTING A NEW SUPPLIER 3-5 DIFFERENT VENDORS FOR ONE PURCHASE SOURCES: TechValidate surveys conducted by TopSpot Internet Marketing, comScore, Inc. 2017 US Cross Platform in Focus & Think With Google 2015 LEARN MORE AT COME VISIT US A TopSpot SHARE ON TOPSPOTIMS. COM 515 POST OAK BLVD, STE 300 in f INTERNET MARKETING HOUSTON, TX 77027 in G+ INFOGRAPHIC BY TOPSPOT INTERNET MARKETING