WHY DIGITAL NEEDS PRINT

PRINT MATERIAL is a Power Booster for Digital Marketing Strategies Consumers say print material is easier to recall 83% of consumers prefer print because they can keep it for future reference CUSTOMER PREFERENCE Print material offers tangibility that lasts for months or years, 75% of customers unlike Internet ads enjoy getting special offers in the mail that disappear after leaving a webpage Magazine ads have the second highest receptivity of any media next to TV 79% of households read or scan mail daily CUSTOMER RESPONSE On average, direct mail marketing produces 13:] ROI Since 2004, response rates for direct marketing have increased 14% People are more engaged with printed material and 79% of consumers will act on direct mail immediately, compared to only 45% for emails are less likely to skim the information Direct mail has a 25% response rate compared to 23% from emails INFLUENCE OF DIRECT MAIL MARKETING Customers are swayed by print material to make purchases and seek additional information Over 47% of shoppers will start an online search after viewing a print ad 92% percent of young shoppers say they prefer direct mail for making purchasing decisions 61% of 92% of all consumers prefer newspapers to influence consumers are influenced by magazines purchases BRAND TRUST Print holds no fear for spam or viruses when compared to online ads, adding legitimacy to solidify brand trust 56% 63% 39% of customers say print is the most trustworthy form of marketing trust paper advertising over TV or internet ads of consumers try a new business because of direct mail advertising ONLINE RETURN FROM PRINT ADVERTISING Direct mail marketing bridges the gap between print material and websites to drive online traffic $46 billion was the amount U.S. organizations spent on direct mail in 2014– up from $44.8 billion in 2013 44% of consumers visit a brand website after viewing direct mail 75% of consumers have visited a website to make a purchase after reading a print catalog 67% of online action is driven by offline messages Websites that offer print catalogs have 163% more revenue Magazines drive website search more than any other medium Magazines more than double website search when compared to online advertising and social media Sources *Psychology and Marketing * Appleton Coated ROI Study *2009 Household Diaries Study *Retail Advertising and Marketing Association *MRI Survey * IProspect Study *comScore Survey *BIG Research Simultaneous * 10 Print Marketing Statistics You Should Know * Direct Marketing Stats * Direct Marketing" CMO Council TM ZUZA Marketing | Printing | Mailing For more ideas about how to best utilize print materials in your cross channel marketing campaigns, contact ZUZA at zuzamam.com