Why Content Is Your Secret Weapon For Enhancing Profit

9101010101010101 9101010101010 01011101010101010191010101101 ,01010101010101010101 0101010101010101010101010101010101010 01010 0101010101010 Why Content Is Your Secret Weapon for Enhancing 010101001010101010101010101010101010101010101010 1010101 1010101010101 101010101 le101010101010101010Profit 101010101010101010101010101010101010101010101010101 101010101010100101010 01010101010101010101010 er0101010101eT OTeTOTOTOTOTOre 1010101 King, Queen, and Everything in Between10101017 010101010101010101010101010101010101010101010 010101010101010101010101010101010101010101010 Content isn't just a bunch of articles that furthest recesses of your company blog, to keep them as separate as possible from the official website. you banish to the Simply put, anything that delivers your company message to your audience is content. That includes: • Images Product • Informational Videos descriptions articles • News items • Company profiles Audio files Animations • Press releases CONTENT IS KING, and can be harnessed by your organization to achieve a wide range of objectives: of surveyed companies use content for lead generation 51% 26% for customer retention/loyalty for lead 38% for brand management/ nurturing 22% awareness for thought leadership for website traffic 34% 21% 29% for sales 20% for engagement 29% for customer 18% for SEO acquisition And wel-crafted and distributed content can also bring in significant returns for your business: of marketers say 62.2% featured articles 29.7% point to sales generate the copy best ROI point to 51.9% point to video 27.9% infographic point to buyers' guide point to white 45.6% 21.6% papers 37.8% point to photo 17% point to illustrations point to interactive media point to motion graphics 36% 11.3% Every time someone visits your site, you need to create a memorable and fruitful user experience can accomplish that by taking a fresh approach to delivering your content. and you IIIIIII IIIIII IIII| HOW CAN YOU MAKE CONTENT A MAJOR PART OF YOUR USERS' EXPERIENCE INTERLINK PROMOTIONS WITH OTHER INFORMATION. Promotional information is anything that sells an idea or calls a visitor to action. What it does: Generates long-term customer relationships • Increases referrals • Increases near-term conversions LINK CONTENT TO RELEVANT BLOG POSTS. If you have useful, entertaining and complementary content on your blog, make the connection between them and your official product pages. What it does: Gives users access to an additional layer of detail Enables visitors to compare products, get impressions, and learn more about the people behind the business EMBED RELATED SOCIAL CONTENT IN YOUR PRODUCT PAGES. Make it simpler for your audience to find you and your content online. What it does: · Encourages different kinds of purchasers • Utilizes Facebook, Twitter, Pinterest, Instagram, YouTube, Vine, etc. to your advantage WRITE COMPELLING PRODUCT DESCRIPTIONS. Provide engaging and informative descriptions that pique your visitors' interest. What it does: • Introduces your brand and products better DISPLAY YOUR CONTENT PROMINENTLY. How content appears also your matters. Make sure your text is proudly displayed, and highly readable. What it does: • Ensures that your readers see the information they need GUIDE USERS TO THE RIGHT PLACES. Fruitless searches and dead ends will annoy users. Direct them to the right product pages, indicate whether an item is available or not, or explain what happened if a search does not produce the expected results. What it does: Ensures that users will arrive at pages that have relevant or related content, and won't leave empty-handed Optimizing content to create a better user experience not only drives your audience's interest and engagement up; it also does wonders for your rankings. And best of all, content helps transform your website visitors into loyal customers. So get cranking on that content, and watch your satisfied user community grow. Cultivate customer engagement and build your busi- ness's authority, visibility and reputation with well-crafted content from the team at http://www.superfastbusiness.com/products/traffic/. Designed by superfastbusiness Sources: http://moz.com/blog/content-part-of-user-experience http://www.statista.com/statistics/265357/content-marketing- objectives-worldwide/ http://www.statista.com/statistics/265308/types-of-content- with-the-best-roi-worldwide/ !!!