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Why Content is King

WHY 86% of marketers use content CONTENT IS 61% of customers are more likely to buy from companies that deliver KING custom content WITH CONSUMERS 78% of consumers feel that businesses making their own original content are more interested in building relationships >> A website that updates regularly looks fresh and engaging to with their customers. customers. \ New content gives consumers >> a reason to come back time and again. WITH SOCIAL MEDIA Sharing content increases brand awareness and gathers potential new customers. 48% of consumers check a company's social media before making decisions; and the content they see affects their buying choices. WITH GOOGLE Google algorithms emphasise the importance of good, Content on and off site helps 7 acquire natural links and increases organic traffic. quality content, and writing Google first and foremost for the target audience. COPYBOOK Sources:

Why Content is King

shared by Copybook on Oct 20
'Content is King' is a hot phrase at the moment, but why is content the most important thing a marketer should be using? This infographic deals with just that.


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