Transcript

Why Businesses are Integrating Text Messaging

WHY BUSINESSES ARE INTEGRATING TEXT MESSAGING Customers want a quick and easy way to reach businesses. So it's no surprise that more small to medium-sized businesses are incorporating text messaging into their communication strategy. Text messaging is an affordable and effective solution to establish more customer loyalty and better brand perception. Texting & Your Business With text messaging, businesses from a variety of industries can now meet custmomer needs through real-time communication. Radio O Health Care Text song suggestions to request lines, ask questions to in-studio guests, and send submissions for radio contests. Can you play the new Robin Thicke song? Send appointment reminders and confirmations, notify patients of upcoming check-ups, and address general questions. Don't forget your appointment with Dr. Phil today @ Зрт. Staffing Agencies Churches We need volunteers for Sat's BBQ. Any takers? Reach professionals to fill urgent positions quickly and notify multiple associates simultaneously for potential job positions. We have an open paralegal position. Call your agent for details. Coordinate community events, ask for donations, and send daily verses. Transportation Restaurants Can you pick me up on Pike & Broadway? Your table is ready. Please meet your server to be seated. Dispatch drivers when passengers are available and reduce the need for phone operators. Allow patrons to make reservations, send takeout orders, and be alerted when their table is ready. WHAT IS THE MOST EFFECTIVE METHOD TO INTERACT WITH CONSUMERS? 28 SAMSUNG 98% 10% 40%OF OF TEXT MESSAGES ARE READ OF EMAILS ARE OPENED CONSUMERS ARE LIKELY TO USE TEXT MESSAGING TO CONFIRM OR SET AN APPOINTMENT 12% 29% OF FACEBOOK POSTS ARE READ OF TWEETS ARE READ WHAT IS THE DIFFERENCE IN RESPONSIVENESS? HOW DO PEOPLE WANT TO TALK TO BUSINESSES? 90 SECS AVERAGE RESPONSE TIME FOR A TEXT 216,000 SECS AVERAGE RESPONSE TIME FOR AN EMAIL 59% of people say SMS is their preferred means of communication .OR 2.5 days BRANDS THAT INCORPORATE MOBILE IN THEIR TOTAL ENGAGEMENT STRATEGY ARE PERCEIVED AS. MORE IN TOUCH WITH CUSTOMERS MORE INNOVATIVE MORE PROFESSIONAL 35% 33% 31% Research shows that brand perception has a significant impact on market share. Mobile engagement that makes customer interaction easier and more convenient improves brand perception. Seriously. WHO IS TEXT MESSAGING? A SURVEY REPORTED THAT LOSING ONE'S # of Texts Received 45-54 yrs. I# of Texts Sent SMARTPHONE 35-44 yrs. IS MORE STRESSFUL THAN LOSING ONE'S 25-34 yrs. WEDDING RING 18-24 yrs. 500 1000 1500 2000 Pew Internet CTIA The Wireless Association Cue www.ZIPWHIP.cOm Bussiness Insider Text Ripple Inc, Blog Boomerang SMS Solutions SOURCES Acision Frost & Sullivan 2010, Slick Text Copyright Zipwhip 2013. AlI Rights Reserved

Why Businesses are Integrating Text Messaging

shared by iaolson on Oct 30
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Texting customers is becoming more and more widespread. Why are businesses doing it, and how does it compare to other mediums?

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