Why Big Data is a Big Deal for Sales

By Dala Cit's a big deal) WHY BIG DATA IS A BIG DEAL FOR SALES Apply it to what matters most: WHY SHOULD YOU CARE ABOUT BIG DATA? SALES GROWTH The average time a salesperson spends searching for relevant information to prepare for sales calls. 24% (that's alot of their time) And this translates to $2.6 BILLION REVENUE FORA MEDIAN FORTUNE 500 COMPANY WHICH CAN BE GAINED BACK (and that's some serious bank) BELIEVE BIG DATA TECHNOLOGY 73% WOULD HELP THEM WIN MORE DEALS 82% ARE CHALLENGED BY THE AMOUNT OF INFORMATION AND THE TIME IT TAKES TO CONDUCT RESEARCH 89% HAVE MISSED SALES OPPORTUNITIES BECAUSE OF INFORMATION OVERLOAD TRADITIONAL CRM IS NOT DESIGNED FOR A SOCIAL, BIG DATA WORLD 15 Reps may research as many as different sources to find information on prospects How Can Big Data Change Sales? If they had Big Data technology, sales reps project improvements in: 90% PROSPECTING EFFECTIVENESS EXPECT SIGNIFICANT IMPACT TO SALES IF THEY IMPLEMENTED A BIG DATA STRATEGY TIME SPENT SELLING LEAD TO FIRST MEETING CONVERSIONS FIRST CALL TO PRESENTATION CONVERSIONS % WIN RATES OF FORECAST DEALS BIG DATA PRESENTS A HUGE OPPORTUNITY FOR SALES TO INCREASE THEIR REVENUE Only 16% of companies have big data strategies for sales.. but 71% BELIEVE A BIG DATA STRATEGY CAN INCREASE THEIR SALES Source: CSO Insights 2012 Impact of Big Data on Sales Performance: Why Big Data Should Be a Big Deal for Sales Brought to you by: LATTICE ENGINES