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Why Beacons are the Future of Customer Engagement

WHY BEACNS ARE THE FUTURE OF CUSTOMER ENGAGEMENT 2014 5. By the end of 2014, there will be 30,000 active beacons BEACONS 60 m 60 million iBeacon units will be shipped by 2019 STORE RETAILERS AND BEACONS 100 TOP STORE 50% ODuer, Half of the top 100 retailers in the U.S. are testing beacons this year STATUS OF BEACON ADOPTION 72% AMONG RETAILERS 3% 2016 2017 2018 2019 2014 2015 Less than 3% of retailers are equipped to identify customers walking into a store, but 72% plan on being able to do so within five years 3.5 million STORE STORE STORE Retailers will have 3.5 million active beacons installed by the end of 2018 THE BEACON ADVANTAGE Only 5% of retail shoppers have the relevant retailer's app installed on their phone 5% WELCOME JOHN RECEIVE FREE: Users receiving an iBeacon notification are GIFTS W WITH YOUR PURCHASE 6.4x more likely to keep an app on their phone Rate this app OFFER! In-store app usage is 16.5x greater for users who have received a beacon message TIPS ON HOW TO SUCCEED WITH BEACONS Offer discounts on purchases DISCOUNT More than 30% of American consumers 50% don't use mobile shopping apps because they aren't receiving any useful discounts or coupons FF Trigger custom messages and advertisements Timely in-store messages and MESSAGE advertisements can lead to 20x increase in purchase intent Enable cashless checkout By 2017, roughly half of all in-store transactions will be completed via CHECKOUT mobile devices Use beacon-enabled apps to send customers relevant offers NOTIFICATION Over 40% of shoppers actually HI JAMES look for offers on their mobile DISCOUNT ON SHOES devices while they're in the store Help customers find their way around the store DIRECTIONS 66% of customers who use mobile to make a purchase decision prefer a mobile app with in-store navigation Beaconstac enables businesses to deliver superior customer experiences through the use of iBeacon for engagement, messaging, and analytics. Sources: BI Intelligence, Boston Retail Partners, Cisco, comScore, inMarket, Millennial Media, Motorola G mobstac.- Beaconstac

Why Beacons are the Future of Customer Engagement

shared by MobStac on Sep 20
By the end of 2014, there will be 30,000 active beacons in the U.S. With an increasing number of shoppers using their smartphones in-store to compare and get the best deal, retailers are turning to be...






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