Who's in charge converting website visitors into sales leads?

Who's in charge of turning your website visitors into sales leads? There is a clear dichotomy in spending. Lead Conversion Advertising & Marketing Budgets Budget That is, for every O$100 spent on getting visitors to a site Only $1 is spent on converting those visitors into customers Most B2B sites in the US use tracking software that doesn't offer leads 1.3% B2B lead analytics Hubspot Marketo pardot 98.7% Standard web analytics Google Analytics webtrends OMNITURE B2B Average B2B visitor data Conversions with standard web analytics Conversions with Relead Each Pay Per Click lead costs you From 100 visitors Each Pay Per Click lead costs you From 100 visitors you can convert you can convert 2,5.· $97 35 $45 •.•. That's an increase in 32 leads per 100 visitors that visit your site Without Relead, you're openly inviting your prospects to go to your competitors Let's see what this means for Joe Salesman: B2B $15,000 1500 480 Sample value Average leads Relead conversions per customer $7,200,000 Potential in lost sales! If you don't identify your missing customers, someone else will. Try relead.com Sources: http://relead.com http://forester.com http://econsultancy.com http://google.com/insights/search http://adwords.google.com/o/KeywordTool