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Who Are Your Employee Advocates? [Infographic]

WHO ARE YOUR EMPLOYEE ADVOCATES? 'Engaged employees' aren't simply the most connected by technology to the company they work for. Gallup describes them as follows: "Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward." COMPANY GROWTH AFFECTS EMPLOYEE ENGAGEMENT The financial state of a 43% company helps determine the level of 13% employee engagement. When an organization is hiring, 43% of employees are engaged. When an organization is 'letting go', 13% of employees are engaged. FOCUSING ON STRENGTHS AFFECTS EMPLOYEE ENGAGEMENT Whether or not your employees are recognized for their strengths and allowed to work with them in focus affects engagement. 61% 2% are engaged when their strengths and are engaged when their supervisor focuses on their strengths or positive characteristics, weaknesses are ignored by management. 7.8% 12.5% Simply learning their strengths makes employees 7.8% more productive. Teams that focus on strengths every day have 12.5% greater productivity. JOB ROLE AFFECTS EMPLOYEE ENGAGEMENT of managers, executives and officials say they're engaged at work. 13% are actively disengaged. of professional workers are engaged at work, 15% are actively disengaged. 36% 30% of sales workers are engaged at work. 20% are actively disengaged. of service workers are engaged at work, 22% are actively disengaged. 29% 32% EMPLOYEE ENGAGEMENT BY GENERATION 55 51 49 44 42 32 30 28 19 19 17 14 Millennials Generation X Baby Boomers Traditionalists Engaged Not engaged Actively disengaged WOMEN ARE SLIGHTLY MORE ENGAGED Engaged (28%) Engaged (33%) Not engaged (50%) Not engaged (53%) Actively disengaged (17%) Actively disengaged (19%) Sources: Gallup 2013 State of the American Workplace CICeron

Who Are Your Employee Advocates? [Infographic]

shared by Tiffani_Allen on Feb 12

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There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they’re more likely... to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks. In order to achieve employee advocacy, a brand needs to first make sure its employees are engaged. One of the most important things I’ve noticed from looking at employee engagement statistics is that if your company is doing well financially, you’re employees are more likely to consider themselves engaged. Stability leads to perceived job security, which allows employees to feel that their work is meaningful. Another interesting statistic I discovered is that by generation, Traditionalists are much more likely to consider themselves engaged at work. We often think of Millennials as the ‘engaged’ generation, but in terms of dedication to a company, that engagement can fall flat. With the Millennial population rising in the work force, employers need to make sure they’re actively working to engage employees of all ages in meaningful ways. This infographic shows the current state of engagement in the American workplace. Ideally, more companies will work to increase employee engagement in the future by implementing employee advocacy programs. If you are already employing that strategy, you’re far ahead of the competition. If you want to learn more about employee engagement and employee advocacy, join us on March 5th for Brand Nation: The Employee Advocacy Revolution! RSVP: ciceron.com/events