Click me
Transcribed

White hat, black hat and gray hat SEO

white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat - improve search engine result positions via methods GOAL that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) I Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S StartRankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat . improve search engine result positions via methods GOAL: that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) O Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S Start RankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat . improve search engine result positions via methods GOAL: that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) O Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S Start RankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat . improve search engine result positions via methods GOAL: that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) O Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S Start RankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat . improve search engine result positions via methods GOAL: that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) O Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S Start RankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com white hat black hat gray hat SEO Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered "spammy" SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. white hat . improve search engine result positions via methods GOAL: that are generally approved of by the search engines. Content Researching relevant keywords, both short tail and long tail keywords Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages Adding fresh content regularly Coding Using correct HTML markup so that search engines can identify headings and other types of content correctly Making sure that all the code Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl valid Linking Creating quality content that other people will want to link to Asking to have directories and other relevant websites link to the site Optimizing pages for social media in the hopes of attracting social media links Arranging for guest blog posts on highly relevant sites black hat. GOAL: - improve search engine rankings by strategies considered to be "spammy" by the search engines. Content Keyword stuffing Overusing keywords in comment tags, alt tags, and meta tags Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Overusing keywords in visible text, to the point where their repetition is apparent to readers Deceptive content Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods Linking Link farms: pages with unrelated links solely for the purpose of creating more links to target pages Spamming forums, blogs, and other social media sites with links gray hat risk vs. reward: try to do what it takes to rank fast GOAL:without completely jeopardizing the site. Content Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing Publishing duplicate content at different sites Linking Link building where relevance is less important Planned three-way linking Using paid links Gray Hat SEO: Combination of white hat SEO and black hat SEO. White Hat SEO (ethical) O Black Hat SEO (spammy) Gray Hat SEO Is it time for a change? Times have changed, the economy has changed, and the algorithm has changed. It's likely your approach to marketing needs a change. Transform your approach to social media, publicity, internet marketing, networking, and more with Start Ranking Now. Start your change now! S Start RankingNow SEO SERVICES FOR BUSY BUSINESS OWNERS www.StartRankingNow.com

White hat, black hat and gray hat SEO

shared by MonicaDircio on Jun 07
2,054 views
1 shares
0 comments
Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered “spammy” SEO. Gray hat SEO walks ...

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size