Transcript

The Wheel of Seasonality UK

Wheel of Seasonality WhosOn A look at consumer search trends throughout the year. Track-Chat-Engage a. Visualisation of industry trends throughout the year. Automotive Finance Retail Travel JUL JUL JUN AUG MAY SEP APR OCT MAR NOV DEC FEB JAN JAN DEC FEB NOV MAR APR OCT MAY SEP JUN AUG JUL JUL b. Breakdown of In every industry there is a peak season where demand for products and services increases. Knowing when these peaks occur helps in forecasting and allows companies to ensure that they have enough resources to cope with seasonal trends. what their clients are asking for. Managing demand doesn't just stop at having enough produce though, people are the driving force behind any business for both fulfilment and customer service. Ensuring that enough people are hired during the peak periods is paramount to meeting your seasonal requirements. Automotive Finance Retail Travel During the Christmas Season of 2013, Marks and Spencer hired an additional 12,000 seasonal staff to cope with demand. f600,000 is being invested in mobile banks to bring the fleet By March 2014 over 60% of Online research for winter customers used the online service to tax their cars. holidays can begin up to six months in advance and peak just before the ski to 24. The fleet make 425 stops in 357 communities every week. www.gov.uk season starts. @mandspress www.rbs.com www.midasclick.co.uk c. Calendar of seasonally related Seasonal Event search terms and trends. Related keywords, search terms and search phrases January February March Winter Servicing Parts Suppliers, Severe Weather Accessories, Repairs/Servicing Car Registration Plate Change Dealers, Manufacturers New Year / Summer Holiday Bookings Health Insurance Providers/Brokers, Travel Insurance Providers/Brokers Car Registration Plate Change Car Insurance Providers/Brokers January Sales Period Shopping Malls, E-Commerce Sites, Specialist Stores Valentine's Day / Fashion Week Florists, Shopping, E-Commerce Sites, Confectionary, Boutiques, Fashion Stores St. Patrick's Day / Mother's Day Shopping, Card Shops, Specialist Stores, Florists January Sales Period/Skiing Season Travel Agencies/Airlines, Transportation, Hotels Valentine's Day / Fashion Week Travel Angencies/Airlines, Hotels, Transportation St. Patrick's Day / Mother's Day Shopping, Card Shops, Specialist Stores, Florists April May June Spring / Summer Convertible Dealers, Manufacturers, Roadster Dealers/Manufacturers, Sports Car Dealers, Sports Car Manufacturers Summer Servicing Parts Suppliers, Weather Accessories, Repairs Summer Holiday Bookings House Buying Season Mortgage Service Providers, Mortgage Service Brokers, Loan Service Providers, Home Insurance Providers, Home Insurance Brokers Travel Insurance Providers/Brokers Bank Holiday Shopping, Card Shops, Supermarkets Easter Shopping, Card Shops, Supermarkets Wedding Season Venues, Florists, Caterers, Wedding Stores, Printers, Photographers Easter Travel Agencies/Airlines, Hotels Wimbledon Travel Agencies/Airlines, Hotels, Transportation Father's Day Shopping, Card Shops, Specialist Stores, Florists July August September Summer Servicing Back to Work / School Fleet Providers, Saloon Dealers/Manufacturers, Commercial 4x4 Dealers/Manufacturers Car Registration Plate Change Dealers, Manufacturers Back to University Student Loan Providers House Buying Season Back to School Health Insurance Providers, Health Insurance Brokers Wedding Season Car Registration Plate Change Car Insurance Providers, Car Insurance Brokers Wimbledon Bank Holiday Shopping Malls, E-Commerce Sites, Specialist Stores Fashion Week Boutiques, High End Fashion Stores, E-Commerce Sites The British Open Travel Agencies/Airlines, Transportation, Hotels Fashion Week Transportation, Hotels October November December Winter Servicing Parts Suppliers, Severe Weather Accessories, Repairs/Servicing Winter 4x4 Dealers/Manufacturers Back to University Chris Preperation Loan Service Providers Halloween Shopping, Card Shops, Specialist Stores, Florists Christmas Shopping Shopping, E-Commerce Sites, Specialist Stores, Supermarkets Christmas / New Year's Eve Shopping, E-Commerce Sites, Specialist Stores, Supermarkets, Off Licences Christmas Shopping Travel Agencies/Airlines, Transportation, Hotels Christmas Travel Agencies/Airlines, Transportation, Hotels, Amusement Parks Fashion Week Sources WhosOn www.rbs.com Track-Chat-Engage www.lv.com www.gov.uk www.rac.co.uk www.twitter.com/lmandspress www.google.com/trends Award winning Live Chat Software from WhosOn. Track, chat and engage with customers on your website with Live Chat. http://www.whoson.com/ AUG SEP OCT NOV DEC JAN FEB MAR APR MAY NOr NOr MAY APR SEASONAL TREND JAN NVI FEB MAR SEP AUG APR MAY NOr AUG SEP OCT AON DEC

The Wheel of Seasonality UK

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Search trends vary throughout the year and knowing their flux can provide businesses with insight into consumers' buying habits. WhosOn have researched the peaks in seasonal searches and provided corr...

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