What You Should Know About Your Customers

WHAT YOU SHOULD KNOW ABOUT YOUR CUSTOMERS Customer data will help you make better decisions. CONTACT INFORMATION • Name • Email • Phone number • Age • Gender • Location DEMO GRAPHIC • Income PERSONAS What type of customer are they? 4 PURCHASE HISTORY | Last purchase date |Lifetime value Number of purchases Category Interests Average total order Product |Interests amount BEHAVIOR • Recent activities • Actions they took • Abandoned carts SALES CYCLE • Is he a potential lead? • Is he a new customer? • Is he in your top 20% of customers? • Is he a one-time buyer? • Is he a returning customer? • Is he a brand ambassador? • Is he slipping away? ENGAGEMENT • What content/product have they shared? • Which email has he opened? • Which email has he clicked? BONUS A SINGLE CUSTOMER PROFILE FOR YOUR ENTIRE TEAM. Make it easy to your entire team to understand your customers by aggregating all the customer data from your sales, helpdesk, and marketing. Tools like Tropical can gather data from all the apps you use daily and create a single customer profile including their contact information, a timeline of recent interactions with your company and critical business insights. Empower your team with important insights about your customers. Learn more at www.tropical.io TROPICAL Capture and consolidate important data from all the apps you use daily into a unique timeline of actions and interactions. Sign up for a FREE trial at www.tropical.io