
Transcribed
What You Need to Know about Color Psychology
*COLOR PSYCHOLOGY Having a brand color palette can increase brand recognition by 80% 5% use more than two colors 59% And of consumers choose to spend their money on a familiar brand Here are the power 95% colors of the world's of brands use one or two colors top 100 brands: 33% use blue 29% use red 28% use black and gray Color psychology will depend on each individual's culture, gender and personal experiences RED BLUE GREEN YELLOW passion excitement reliability security happiness creativity optimism health tranquility stability aggression PURPLE ORANGE WHITE affordability simplicity professionalism intelligence royalty wisdom luxury beauty DOTYETI.COM
What You Need to Know about Color Psychology
shared by marketing566 on Aug 30
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Color psychology is a powerful tool for any forward-thinking marketer. Pick and blend the right colors for your designs and you'll notice your campaign results take off. That's because different color...
evoke different emotions. They can encourage us to purchase more, think deeper about our values and evaluate our relationship with certain brands.
You should have a few key colors that define your brand. These can effectively convey the vision or feeling you'd like your customers to associate with your product or lifestyle. Some colors immediately make you think of security, others are associated with the environment, and others make you feel hungry.
And since, we are powerfully affected by what we see, it's probably best to make sure that your chosen colors perfectly align with your business goals.
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