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What Women Want When Shopping For Apparel & Shoes

What Women Want When o Shopping For Apparel & Shoes The findings of an independent study of 1,000 female shoppers armed with their smartphones J'Adore In-Store Women Want The In-Store Shopping Experience OPEN Preferred Way To Shop For Clothes And Shoes 76% IN-STORE 22% ONLINE 1% VIA TABLET 1% VIA SMARTPHONE In-Store What Women Like About In-Store Shopping SUPER SOFT! NEW ARRIVALS 92% «90% 72% See and touch clothes and shoes Try on clothes for fit Explore and discover new styles What They Don't Like « 45% PI YOUR FAV STORE- EMPLOYEE LINE STARTS Interacting with sales poeple HERE 70% Brand Name 84% 1 41% SIZE Transportation and parking O/S Trying to find their size Crowds While there are good and bad attributes, 76% still like or love shopping in stores Women Want Imput When Shopping n-Store Women Seek Advice From 37% Family and friends shopping with them 21% Shopping and lifestyle apps/web sites 15% In-store sales associate 14% Family and friends (via phone, email, text, social) 9% Retailer's branded mobile app/site 1% A personal shopper Women Want A Good Deal But a personalized deal is more thrilling SALE! NOT ALL DEALS NOT ALL DEALS FOR THE THRILL BRAND LOYALTY OF THE HUNT MATTERS ARE EQUAL ARE EQUAL 31% 33% 47% 58% have purchased love it when almost always buy would be thrilled if they apparel or shoes they're reminded when their favorite received a personalized more than once of in-store sales by brand offers a offer on their smartphone from flash sale sites sales associates sale or deal while in-store Give Them a Reason Women are willing to share personal information in exchange for relevant offers and content in-store of women would volunteer their information 50% in return for more personalized offers What's Your Location Worth? 83% 63% A $25 in-store credit A gift with purchase 59% 47% An exclusive flash sale A $5 in-store credit 25% 20% Early access to new styles A $1 in-store credit 19% Personalized style recommendations Only 17% would never volunteer their location SWIRLS

What Women Want When Shopping For Apparel & Shoes

shared by Swirl on Apr 18
Swirl's independent study of 1,000 women shoppers, titled “What Women Want When Apparel Shopping,” found that retailers should focus their mobile strategies more on enhancing the in-store shopping...




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