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What will Christmas 2014 Shopping look like?

What will CHRISTMAS 2014 SHOPPING LOOK LIKE? We've just unwrapped our Retail Christmas Shopping Insights survey results! Last month, we asked 800+ UK shoppers how they'd be doing their Christmas shopping this year. Here's what they said. PART 1 Christmas shoppers will spend £18.7bn on gifts This excludes food and drink! UK adults will: Buy for an Christmas consumer shopping average of figures go up and up every year. 9 people Spend The results are in and 2014 is £463 predicted to smash previous figures right out of the water. on gifts With a predicted £18.7bn set to run through the tills purely on Spend an average of gifts (£12bn in 2013), this Christmas is going to be big bucks. £50 per person What could £18.7bn buy? london Nearly 2 London 2012 Olympics 18 Wembley Stadiums 4 million Palamino horses 360k single-engine planes 100k of Manchester 2 billion pairs of classic United's Angel Di Maria Christian Louboutin shoes glance back to Christmas 2013 what a cracker! Total spend on gifts in-store: £12bn IN NOVEMBER 2013 In-store Number of clothing sales credit/debit card Total in-store £51m transactions Value of card retail sales 923m transactions £643m £45m £8.7bn £1.1bn £400m £91m Food and drink Department stores Women's clothing Mens' clothing IN DECEMBER 2013 In-store Number of clothing sales credit/debit card transactions Total in-store £51m retail sales 945m Value of card £650m transactions £45.5m £10bn £1.4b £520m £124m Food and drink Department stores Women's clothing Men's clothing Average of £55 spent per department Difference of £122,790,612 between November store transaction in and December 2013 December 2013 O 1.8% increase from November 2012 to November 2013 Online Sales increase from December O 11.8% 2012 to December 2013 O 675m average online weekly spend in December 2013 O £35 average online department store spend What does your customer want from you this Christmas? Did you know? 85% 31% 1/2 85% of consumers 31% have their Bluetooth 1/2 mobile shoppers would have smartphones turned on embrace in-store beacon technology What does your customer want from your in-store experience? 56% 16% would spend more if they received videos and product 18-24 would spend more if they received offers and discount reviews year olds want 39% notifications even easier ways to pay! would spend more if it was easier to find gifts in-store When will your customer finish their Christmas shopping? 44% 37% 17% 2% Before or during Beginning Week before Christmas Eve November of December Christmas Prepared Pams Model Marias Typical Tobys Last-Minute Larrys SMART FOCUS MERRY CHRISTMAS FROM ALL AT SMARTFOCUS www.smartfocus.com

What will Christmas 2014 Shopping look like?

shared by SmartFocus on Nov 26
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We predict over £18.7bn will be spent on gifts in the UK this year British shoppers are spending an average total of £463 on gifts 44% of shoppers will finish their Christmas shopping during Novembe...

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