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What is Social Business

WHAT IS SOCIAL BUSINESS? SOCIAL SOFTWARE SPENDING $4 BILLION 2016 $788 MILLION 2012 A CLEAR DEFINITION OF SOCIAL BUSINESS Social Business is the Ability for an Organization to Use Its Communities to Improve Its Performance. COMMUNITIES EXAMPLE OF COMMUNITIES WHERE STRONGER RELATIONSHIPS WILL IMPROVE PERFORMANCE CUSTOMERS PROSPECTS EMPLOYEES MEMBERS CHANNEL PARTNERS SUPPLIERS PRODUCT PARTNERS CONSULTANTS ANALYSTS AND MEDIA DONORS VOLUNTEERS EVENT ATTENDEES PERFORMANCE SOCIAL BUSINESS CASE STUDIES The business-level results that will be improved by building stronger relationships with communities is highly dependent on your organization and the communities you chose to engage. Common performance metrics improve by socíal business strategies include brand perception, customer acquisition, faster sales close rate, higher customer satiśfaction, and increase customer retention. Social business tools and technology range from public social networkds, like Twitter and Facebook to employee social networks to online customer communities that bring customers, prospects, employees, and partners together, SONY 85% Sony Europe's online customer community has an 85% solve rate for peer-to peer support and most complex problems are solved faster than on the phone. INTUIT PETCO After implementing an employee collaboration platform, new ideas get to market over 60% faster. at pet product retailer, petco. 1% of shoppers use community features on influencing 10% of revenue generated on the website. CUSTOMER SUPPORT SOLVE RATE 60% 10% SHORTER TIME OMARKET OF ONLINE REVENUE

What is Social Business

shared by lifeofgraphic on Mar 31
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social business is the ability for an organization to use its communities to improve its performance.




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