What People are Buying Online

WHAT ARE PEOPLE REALLY KEY: BUYING ONLINE? E-COMMERCE IN STORE WHAT PEOPLE BUY ONLINE DIFFERS SUBSTANTIALLY FROM WHAT THEY BUY IN-STORE, ACCORDING TO A RECENT STUDY BY THE US CENSUS BUREAU. TOTAL SALES IN CATEGORY COMPUTER HARDWARE & SOFTWARE TOYS & GAMES 61.4% SPORTING GOODS 58.2% 48.1% PERCENTAGES SHOW E-COMMERCE SALES AS A PERCENT OF TOTAL SALES. 67.8% OFFICE SUPPLIES 74.0% 65.8% MUSIC & VIDEOS FURNITURE ECOMMERCE SALES ARE COMPRISED OF CATALOG. TELEPHONE AND ONLNE SALES VALUE OF SALES BREAKDOWN BOOKS & MAGAZINES CLOTHING COMPUTER HARWARE DRUGS & & SOFTWARE HEALTH AIDS $2.78 $4.28 F-COMMERCE $7.08 $13.6B N STORE COMMESCE $11.98 $11.18 IN STORE $50.08 N STORE IN STORE E-COMMEDCE $4.8B ECOMMERCE FOOD, BEER & WINE ELECTRONICS FURNITURE MUSIC & VIDE0S $2.98 IN STORE $1.78 $8.48 E-DOMMERCE $2.38 E-COMMERCE $4.18 IN STORE $7.88 E-COMMERCE $1.08 NSTORE NSTORE $2.88 -COMMERCE OFFICE SUPPLIES SPORTING GOODS TOYS & GAMES OTHER MERCHANDISE $2.78 IN STORE $5.78 $2.28 ECOMMERCE $3.08 ECOMMERCE $1.78 $2.78 E-COMMERCE $16.58 $12.58 $16.5B N STORE NSTORE E-0OMMERCE NON-MERCHANDISE RECEIPTS $3.68 $6.88 E-COMMERCE NSTORE PERMUTO SOURCE: U.S. CENSUS BUREAU SINIZYOYN Y SYOne %0'19 NON- RECEINDISE RECEIPT CLOTHING 65.5% %6'99 OTHER MERCHANDISE 43.2% FOOD, BEER & WINE 57.9% ELECTRONICS 74.1% DRUGS & HEALTH AIDS WHAT ARE PEOPLE REALLY KEY: BUYING ONLINE? E-COMMERCE IN STORE WHAT PEOPLE BUY ONLINE DIFFERS SUBSTANTIALLY FROM WHAT THEY BUY IN-STORE, ACCORDING TO A RECENT STUDY BY THE US CENSUS BUREAU. TOTAL SALES IN CATEGORY COMPUTER HARDWARE & SOFTWARE TOYS & GAMES 61.4% SPORTING GOODS 58.2% 48.1% PERCENTAGES SHOW E-COMMERCE SALES AS A PERCENT OF TOTAL SALES. 67.8% OFFICE SUPPLIES 74.0% 65.8% MUSIC & VIDEOS FURNITURE ECOMMERCE SALES ARE COMPRISED OF CATALOG. TELEPHONE AND ONLNE SALES VALUE OF SALES BREAKDOWN BOOKS & MAGAZINES CLOTHING COMPUTER HARWARE DRUGS & & SOFTWARE HEALTH AIDS $2.78 $4.28 F-COMMERCE $7.08 $13.6B N STORE COMMESCE $11.98 $11.18 IN STORE $50.08 N STORE IN STORE E-COMMEDCE $4.8B ECOMMERCE FOOD, BEER & WINE ELECTRONICS FURNITURE MUSIC & VIDE0S $2.98 IN STORE $1.78 $8.48 E-DOMMERCE $2.38 E-COMMERCE $4.18 IN STORE $7.88 E-COMMERCE $1.08 NSTORE NSTORE $2.88 -COMMERCE OFFICE SUPPLIES SPORTING GOODS TOYS & GAMES OTHER MERCHANDISE $2.78 IN STORE $5.78 $2.28 ECOMMERCE $3.08 ECOMMERCE $1.78 $2.78 E-COMMERCE $16.58 $12.58 $16.5B N STORE NSTORE E-0OMMERCE NON-MERCHANDISE RECEIPTS $3.68 $6.88 E-COMMERCE NSTORE PERMUTO SOURCE: U.S. CENSUS BUREAU SINIZYOYN Y SYOne %0'19 NON- RECEINDISE RECEIPT CLOTHING 65.5% %6'99 OTHER MERCHANDISE 43.2% FOOD, BEER & WINE 57.9% ELECTRONICS 74.1% DRUGS & HEALTH AIDS WHAT ARE PEOPLE REALLY KEY: BUYING ONLINE? E-COMMERCE IN STORE WHAT PEOPLE BUY ONLINE DIFFERS SUBSTANTIALLY FROM WHAT THEY BUY IN-STORE, ACCORDING TO A RECENT STUDY BY THE US CENSUS BUREAU. TOTAL SALES IN CATEGORY COMPUTER HARDWARE & SOFTWARE TOYS & GAMES 61.4% SPORTING GOODS 58.2% 48.1% PERCENTAGES SHOW E-COMMERCE SALES AS A PERCENT OF TOTAL SALES. 67.8% OFFICE SUPPLIES 74.0% 65.8% MUSIC & VIDEOS FURNITURE ECOMMERCE SALES ARE COMPRISED OF CATALOG. TELEPHONE AND ONLNE SALES VALUE OF SALES BREAKDOWN BOOKS & MAGAZINES CLOTHING COMPUTER HARWARE DRUGS & & SOFTWARE HEALTH AIDS $2.78 $4.28 F-COMMERCE $7.08 $13.6B N STORE COMMESCE $11.98 $11.18 IN STORE $50.08 N STORE IN STORE E-COMMEDCE $4.8B ECOMMERCE FOOD, BEER & WINE ELECTRONICS FURNITURE MUSIC & VIDE0S $2.98 IN STORE $1.78 $8.48 E-DOMMERCE $2.38 E-COMMERCE $4.18 IN STORE $7.88 E-COMMERCE $1.08 NSTORE NSTORE $2.88 -COMMERCE OFFICE SUPPLIES SPORTING GOODS TOYS & GAMES OTHER MERCHANDISE $2.78 IN STORE $5.78 $2.28 ECOMMERCE $3.08 ECOMMERCE $1.78 $2.78 E-COMMERCE $16.58 $12.58 $16.5B N STORE NSTORE E-0OMMERCE NON-MERCHANDISE RECEIPTS $3.68 $6.88 E-COMMERCE NSTORE PERMUTO SOURCE: U.S. CENSUS BUREAU SINIZYOYN Y SYOne %0'19 NON- RECEINDISE RECEIPT CLOTHING 65.5% %6'99 OTHER MERCHANDISE 43.2% FOOD, BEER & WINE 57.9% ELECTRONICS 74.1% DRUGS & HEALTH AIDS