What Is Mobile Strategy

WHAT IS MOBILE STRATEGY? INFOGRAPHIC BY: MUTUAL MOBILE YOUR TEAM IS Many teams think they're focused on Mobile Strategy, when in reality they're focused on the day-to-day churn of how to do mobile, STUCK TODAY TOMORR w LACK OF MOBILE STRATEGY WITH A MATURE MOBILE STRATEGY BUSINESS ADVOCATE Does not know how mobile can support Clearly maps business goals to measurable business goals; may not believe a rational mobile outcomes; refines investments based approach to investment exists on performance STRATEGY ADVOCATE Overwhelmed by demands from Strategy disseminated to business units, business units; disjointed resources leaders identified with local-to-central lack expertise for mobile innovation channel and process for mobile progress BRAND A DVOCATE May have several poorly managed or Aligned with larger strategy per mobile roadmap; unmeasured mobile apps; wants to continue clear channel for sharing mobile insights and brand gains with mobile receiving feedback TECHNOLOGY ADVOCATE Equates mobile strategy with technology; Confident that business goals are meaningfully lacks actionable or strategic input from attached to mobile initiatives with measurement business on mobile priorities and technology needs planned appropriately SHIFTING YOUR Mobile Strategy is the answer. Successful organizations will look at their THINKING business, users, competitors and market to provide strategic insights UP on what to do and how to do it. Mobile Strategy includes weighing the mobile impacts against requirements and costs to identify easy wins, A LEVEL strategic investments and transformational goals. ALIGNING MOBILE BUSINESS WITH THE BUSINESS GOALS & YOUR USERS Mobile strategy is not a technology or a project, but a practice. It is the constant alignment of МOBILE LANDSCAPE USER business goals, user needs and evolving NEEDS mobile opportunities. WHAT HOW BALANCING BUSINESS STRATEGY DIGITAL EXPERIENCE "WHAT" & “HOW" STRATEGIC OBJECTIVES GOVERNANCE Mobile strategy helps address both what should we do and how should we do it. MOBILE STRATEGY TECHNOLOGY The practice of defining mobile strategy will ensure that, even over time, mobile efforts are: INFORMED BY ACTUAL USER NEEDS AND EXPECTATIONS COORDINATED AND ALIGNED WITH OVERALL BUSINESS STRATEGY DEVELOPED WITH CURRENT BEST MOBILE PRACTICES PURSUED WITH CLEAR OWNERSHIP AND CROSS-DISCIPLINE PARTICIPATION mutualmobile To learn more about Mobile Strategy, visit Mutual Mobile at www.mutualmobile.com or contact us at [email protected] to speak with a specialist today. WHAT IS MOBILE STRATEGY? INFOGRAPHIC BY: MUTUAL MOBILE YOUR TEAM IS Many teams think they're focused on Mobile Strategy, when in reality they're focused on the day-to-day churn of how to do mobile, STUCK TODAY TOMORR w LACK OF MOBILE STRATEGY WITH A MATURE MOBILE STRATEGY BUSINESS ADVOCATE Does not know how mobile can support Clearly maps business goals to measurable business goals; may not believe a rational mobile outcomes; refines investments based approach to investment exists on performance STRATEGY ADVOCATE Overwhelmed by demands from Strategy disseminated to business units, business units; disjointed resources leaders identified with local-to-central lack expertise for mobile innovation channel and process for mobile progress BRAND A DVOCATE May have several poorly managed or Aligned with larger strategy per mobile roadmap; unmeasured mobile apps; wants to continue clear channel for sharing mobile insights and brand gains with mobile receiving feedback TECHNOLOGY ADVOCATE Equates mobile strategy with technology; Confident that business goals are meaningfully lacks actionable or strategic input from attached to mobile initiatives with measurement business on mobile priorities and technology needs planned appropriately SHIFTING YOUR Mobile Strategy is the answer. Successful organizations will look at their THINKING business, users, competitors and market to provide strategic insights UP on what to do and how to do it. Mobile Strategy includes weighing the mobile impacts against requirements and costs to identify easy wins, A LEVEL strategic investments and transformational goals. ALIGNING MOBILE BUSINESS WITH THE BUSINESS GOALS & YOUR USERS Mobile strategy is not a technology or a project, but a practice. It is the constant alignment of МOBILE LANDSCAPE USER business goals, user needs and evolving NEEDS mobile opportunities. WHAT HOW BALANCING BUSINESS STRATEGY DIGITAL EXPERIENCE "WHAT" & “HOW" STRATEGIC OBJECTIVES GOVERNANCE Mobile strategy helps address both what should we do and how should we do it. MOBILE STRATEGY TECHNOLOGY The practice of defining mobile strategy will ensure that, even over time, mobile efforts are: INFORMED BY ACTUAL USER NEEDS AND EXPECTATIONS COORDINATED AND ALIGNED WITH OVERALL BUSINESS STRATEGY DEVELOPED WITH CURRENT BEST MOBILE PRACTICES PURSUED WITH CLEAR OWNERSHIP AND CROSS-DISCIPLINE PARTICIPATION mutualmobile To learn more about Mobile Strategy, visit Mutual Mobile at www.mutualmobile.com or contact us at [email protected] to speak with a specialist today.