Click me

What marketers cannot miss in 2015?

Kentico KENTICO MARKETERS' SURVEY What do digital marketers really want in 2015? Marketing is getting more personal % will invest more and data-driven % do now Top 5 activities marketers plan to invest in more in 2015 Social media Online customer data Web Analytics Personalization Mobile marketing 51% 50% 46% 46% 44% 54% 38% 51% 30% 27% Hype or trend? % of marketing departments that give these trends high priority 60% 54% 66% 58% Customer experience ROI Measurement Internet of Things Big Data 51% Customer Management software 49% Web & Mobile Analytics Shopping list for the next two years? 45% Website Content Management platform Top 5 solutions marketers plan to spend more on in the next 2 years 44% Testing & Optimization 41% Social Media % of marketers to spend more What successful marketers do differently Perform above average Others Key things that make good marketers stand out 52% 27% 48% 23% 33% 17% 76% 62% 26% 15% Have complex customer Use e-commerce See Marketing Automation software as "extremely important" Constantly measure digital marketing effect Have digital marketing measurement in Top3 journey management software priorities The top 15% of marketers use 5 software solutions significantly more than others: Top 15% Marketers ommerce software Email Social Media Marketing Automation Solutions Personalization Solutions Robots will have taken over by 2020 75% of marketers believe that digital marketing will become more automated over the next 5 years 75% The survey asked 300 digital marketers in US companies of different sizes, types and industries. Created by Millward Brown for Kentico Software. O MillwardBrown Kentico For details and more insights visit

What marketers cannot miss in 2015?

shared by Kentico on Feb 12
What makes top marketers successful? What do they do differently? What solutions are they going to use in 2015? Read the full report here: . Discover interesting results ...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size