What is Lead Validation?

What is LEAD VALIDATION? Lead validation is the process by which sales leads are separated from other inquiries in Internet marketing campaigns. Without validation, you will grossly overestimate the results of your campaign! PHONE & WEB INQUIRIES FROM INTERNET MARKETING YOUR WEBSITE VALIDATION TEAM Staff members listen to every phone call and read every form inquiry and mark them as leads or non-leads. CAUTION: MANY COMPANIES DO NOT VALIDATE BASED ON OUR TRACKING OF OVER 100,000 INTERNET MARKETING INQUIRIES, WE'VE LEARNED THAT ON AVERAGE, 45% OF INQUIRIES ARE NOT SALES LEADS. IS YOUR INTERNET MARKETING COMPANY REPORTING SALES LEADS ONLY – OR LUMPING EVERYTHING TOGETHER AND CALLING THEM LEADS? 45% 55% NON-SALES LEADS TRUE SALES LEADS CUSTOMER SERVICE INQUIRIES V SALES SOLICITATIONS V JOB APPLICANTS V PHONE MISDIALS V UNANSWERED CALLS DIRECT CALLS TO STAFF MEMBER V EMPTY FORM SUBMISSIONS V FORM SUBMISSIONS MISSING PHONE NUMBER OR EMAIL ADDRESS PHONE FORM STRAIGHTNORTH Make every cllck count." www.straightnorth.com