Click me
Transcribed

What is Intellectual Property?

SO YOU WANT TO BE A DESIGNER? YOU UNDERSTAND THE Creative SIDETO DEVELOPING AN IDEA, BUT DO YOU KNOW HOW TO PROTECT IT ? WHAT IS INTELLECTUAL PROPERTY? IP results from the expression of an idea. So IP might be a brand, an invention, a design, a song or another intellectual creation. INTELLECTUAL PROPERTY INCENTIVISES INNOVATION BY FACILITATING THE COMMERCIAL EXPLOITATION OF IDEAS. 175K 173,825 150K 125K 139,130 39498 2003/2004 2009/2010 THE NUMBER OF CREATIVE ART AND DESIGN STUDENTS IN 2009/10 STOOD AT 173,825, UP FROM 139,130 IN 2003/04. FEWER THAN HALF (40%) OF STUDENTS CONSIDER THEIR CURRENT UNDERSTANDING OF IP TO BE ENOUGH. £137 BILION £104 BILLION TANGIBLE ASSETS INTANGIBLE ASSETS 5% E00 BILLION EVERY YEAR IN THE LAST DECADE, INVESTMENT BY UK BUSINESS IN INTANGIBLE ASSETS HAS OUTSTRIPPED INVESTMENT IN TANGIBLE ASSETS: BY £137 BILLION TO £104 BILLION IN 2008. GLOBAL TRADE IN PATENT AND CREATIVE INDUSTRY LICENSES ALONE IS WORTH MORE THAN £600 BILLION A YEAR: FIVE PER CENT OF WORLD TRADE AND RISING. THE FOUR MAIN TYPES OF INTELLECTUAL PROPERTY K TM 3860 5% INCREASE IN DEMAND FOR PATENTS FROM 2011 & 2012 TRADEMARKAPPLICATIONS BETWEEN 2011 & 2012 TENT PATENTED APPROVED PATENTS TRADEMARKS O PATENTS CAN TAKE UP TO 4 1/2 YEARS TO BE GRANTED BUT YOU DO NOT HAVE TO WAIT FOR THIS BEFORE COMMERCIALISING YOUIR PRODUCT. O TRADE MARKS (TRADEMARKS IN THE US) PROTECT LOGOS, SYMBOLS OR NAMES OF PRODUCTS OR BUSINESSÉS, AND CAN BE RÉGISTERED IN MOST COUNTRIES. O PROTECTION WILL DATE FOR UP TO 20 YEARS FROM THE FILING DATE, O TRADE MARKS CAN LAST INDEFINITELY BUT MUST BE RENEWED EVERY PROVIDING IT'S GRANTED AND RENEWAL FEES ARE PAID. O PATENTS STOP ANYONE PRODUCING, MARKETING OR SELLING YOUR PRODUCT/S WITHIN THE COUNTRY YÓU HOLD A PATENT. O THERE IS NO SUCH THING AS A WORLDWIDE PATENT BUTITIS POSSIBLE TO APPLY IN MORE THAN ONE COUNTRY AT A TIME, THE MOST FAR REACHING PATENT APPLICATION BEING A PCT, COVERING OVERA HUNDRED COUNTRIES. 10 YEARS IN THE UKAND EUROPE TO BE KEPT IN FORCE. O TRADE MARKS TM ARE USED FOR BRAND RECOGNITION AND ASA MARKETING TOOL. O AREGISTERED TRADE MARK ® PREVENTS OTHERS FROM USINGIT ON THEIR GOODS OR SERVICES & MISLEADING BUYERS. CEGO CocaCola REGISTERED TRADE MARKEXAMPLES DESIGNAPPLICATIONS BETWEEN 2011 & 2012 COPYRIGHT LASTS 70 YEARS AFTER THE DEATH OF THE AUTHOR ATTACH TOTHE DECEASED'S TOE 489 NAME: ME INVENTOe SEX:WALE DATE OF BRTH:19/00/190......:::--- DATE OF DEATH:1V2/1943 DESIGNS COPYRIGHT O A DESIGN IS LEGALLY DEFINED AS "THEAPPEARANCE OF THE WHOLE O COPYRIGHT ISA RIGHT THAT ARISES AUTOMATICALLY ON CREATION OF OR PART OF A PRODUCT RESULTING FROM THE FEATURES OF, IN PARTICULAR, THE LINES,CONTOURS, COLOURS, TEXTURE OR MATERIALS OF THE PRODUCT OR ORNAMENTATION. O YOU CANNOT REGISTERA DESIGN THAT INCLUDES A NATIONAL EMBLEM, FLAG OR OFFICIAL SYMBOL O REGISTERED DESIGNS IN EUROPE LASTA MAXIMUM OF 25 YEARS, PRIOVIDED YOU MAINTAIN 5-YEARL RENEWAL FEES. O A REGISTERED DESIGN COVERING EUROPE IS A COMMUNITY REGISTERED DESIGN AND COVERS OVER 30 EUROPEAN COUNTRIES. WORK O COPYRIGHT STOPS OTHERS FROM COPYING, ADAPTING, DISTRUBITING, RENTING OR PERFORMING THAT PARTICLUAR WORK WITHOUT PERMISSON FROM THE OWNER. O T COVERS CREATIVE WORKS SUCH AS LITERATURE, MUSIC, FILMS, DANCE AND ART. O TO ENFORE COPYRIGHT IT MAY HELPTO PUTA© ONANY MATERIAL YOU WISH TO PROTECT. WHO HAS OVNERSHIP OF YOUR IDEA? FFOUND RETUNTO O THE FIRST OWNER (I.E. ONLY OWNER UNLESS THE OWNERSHIP IS LATER ASSIGNED) OF COPYRIGHT IS THE AUTHOR (UNLESS THE WORK WAS IN THE ĆOURSE OF EMPLOYMENT), EVEN IF THERE HAS BEEN A COMMISSION. THE OWNER OF REGISTERED RIGHTS IS TYPICALLY THEPERSON OR BODY THAT APPLIES. O THE FIRST OWNER OF UNREGISTERED DESIGN RIGHTS WILL BE THE DESIGNER, UNLESS THE WORK WAS CREATED IN THE COURSE OF EMPLOYMENT, OR AS A COMMISSION. OTHE OWNERSHIP OF RIGHTS CAN BEASSIGNED AFTER OR BEFORE CREATION OF WORK THROUGH CONTRACT. ALL ESTABLISHMENTS HAVE THEIR OWN POLICIES RELATING TO WORKS CREATED DURING YOUR TIME WITH THEM; THIS IS THE SAME WITH UNIVERSITIES. MAKE SURE THAT YOU ARE AWARE OF YOUR UNIVERSITY'S IP POLICY REGARDING OWNERSHIP OF RIGHTS TO PRODUCTS DESIGNED DURING YOUR COURSE. 7 Steps to licensing. WHAT ABOUT LICENSING? BUT MAKE SURE YOU HAVE PROTECTION IN PLACE FRST!) 1. MAKE CONTACT WITH YOUR POTENTIAL SUITOR COMPANY TO OBTAIN EMAIL ADDRESS OF APPROPRIATE CONTACT, GENERALLY THIS WILL BE THE HEAD BUYER". 2. EMAIL THE COMPANY USING THE PROVIDED TEMPLATE OR SEND A LETTER FOR THE ATTENTION OF THE HEAD BUYER'. REMEMBER TO ATTACH THE CONFIDENTIALITY AGREEMENT. 3. THEY MAY NOT BE INCLINED TO SIGN YOUR CONFIDENTIALITY AGREEMENT SO BE PREPARED FOR THIS AND MAKE YOUR OWN JUDGEMENT. IN EUROPE, ESSENTIALLY YOUR DESIGN IS PROTECTED BUT NOT THE OVERALL CONCEPT. 4. AT THIS STAGE THEY MAY ASK YOU TO EMAIL OVER MORE INFORMATION OR INVITE YOU DOWN FOR A MEETING. IF THEY ASK YOU TO EMAIL MORE INFORMATION THEN YOU CAN ATTACH THE ORIGINAL CAD DESIGNS PROVIDED BY INNOVATE. 5. FYOU HAVE EMAILED THE INFORMATION THEY MAY THEN INWITE YOU DOWN TO THEIR OFFICES OR THEY MAY INMITE YOU TO PITCH FROM THE ONSET. MAKE SURE YOU HAVE A FULLY PREPARED PITCH AND TAKE BOTH YOUR DESIGNS AND PROTOTYPE WITH YOU. 6. IF THEY ARE INTERESTED THEY WILL WANT TO ENTER INTO NEGOTIATIONS. AT THIS STAGE IT WOULD BE WISE TO CONSULT A LICENSING PRACTITIONER, COMMERCIAL SOLICITOR OR INTELLECTUAL PROPERTY ATTORNEY'S FIRM WHO SPECIALISE IN COMMERCIALISATION, TO EITHER HELP YOU DRAW UP ANAGREEMENT AND NEGOTIATE, OR TO REVIEW THEIR PROPOSAL. TAKING AN IDEA THROUGH DEVELOPMENT, TESTING AND MANUFACTURING CAN BEAN EXPENSIVE AND RISKY PROCESS. LICENSING COULD BEA MORE SUITABLE ROUTE? 7. SIGN THE AGREEMENT. MAKES SURE TO SETA TIME LIMIT ON THE AGREEMENT AND TO REVEW SALES FIGURES AT REGULAR INTERVALS TO MAKE SURE THE COMPANY ARE PUSHING YOUR PRODUCT. IF YOU LIKE WHAT YOU'VE SEEN HERE, OR WANT TO KNOW MORE ABOUT ANY OF THE TOPICS DISCUSSED PLEASE DON'T HESITATE TO GET IN CONTACT WITH US. INNOVATE contact us PRODUCT DESIGN INFO@INNOVATE-DESIGN.CO.UK London. San Francisco. Salsbury

What is Intellectual Property?

shared by jessief on Oct 31
317 views
2 shares
0 comments
Intellectual property (IP) can be an intimidating subject matter, but nonetheless for students it is certainly something that you should have an understanding of. Our handy infographic is intended to ...

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size