What is an Infographic?

YOU ARE LOOKING AT A STATIC INFOGRAPHIC ! An infographic is a fun and quick way to learn about a topic without a ton of heavy reading. There are many different styles of infographics and data visualizations, but the ultimate goal of infographics is for them to be shared. Learn what makes a great infographic, why they are useful for everyone, what the best tips are for making an infographic go viral, and what the best practices are for putting all of these elements into action. AN INFOGRAPHIC IS A data-rich visualization of a story or thesis A tool to educate and inform A way to build brand awareness and inbound links at half of the cost of a standard online marketing campaign THE VALUE OF AN INFOGRAPHIC High-quality infographics are 30 times more likely to be read than text articles 90% of information transmitted to the brain is visual Text articles 40 % OF PEOPLE High quality infographic respond better to visual information than text Every business can benefit from infographics Publishers that use infographics grow their traffic an average of /more 12%ore BARBER BOUTIQUE more than publishers that do not use infographics LAWYER REALTOR SEO TIPS TO GO VIRAL Choose an interesting topic and a unique, catchy title infographic AA through your social media profiles and website, and Avoide white backgrounds and don't include too much Promote the text make it easy share or Notify a network of websites and blogs infographic to get more views and shares Include a diversity of Make it easy for readers to engage with your company about the sources and statistics Pay attention to search rankings: there are 34,000 searches conducted on Google every second; 75% of search engine users never scroll past the first page of results HOW TO MEASURE SUCCESS Measure search engine optimization by deter- mining the increase in inbound links using Determine branding success by accessing image file loads of the infographic in your server logs To measure an increase in social buzz. determine the amount of new followers, fans, and sharing of the infographic on social media sites such as: Facebook, Twitter, Linkedin, Pinterest, etc. INFOGRAPHIC POPULARITY GROWING BY THE NUMBERS = 1000 IN MARCH 2013 "#INFOGRAPHIC" WAS TWEETED 56,765 TIMES, "#INFOGRAPHIC" -301,000 AVERAGE GLOBAL MONTHLY SEARCHES ON GOOGLE APRIL 2011 - APRIL 2012 301,000 "#INFOGRAPHICS"- 246,000 AVERAGE GLOBAL MONTHLY SEARCHES ON GOOGLE APRIL 2011 - APRIL 2012 246,000 AND AT ITS PEAK IT WAS TWEETED 3,365 IN 24 HOURS 0000 2 MILLION BLOG POSTS ARE WRITTEN EVERY DAY THINK OF HOW MANY OF THESE INCLUDE INFOGRAPHICS THERE ARE 172 MILLION UNIQUE VISITORS TO FACEBOOK DAILY TTTTT TTTTT TTTTT TTTTTT TTTTT TTTTT TTTTTTTTTTTTTTTT TTTTTT THEY COULD SHARE THOUSANDS OR MILLIONS OF INFOGRAPHICS INFOGRAPHICS HELP INCREASE SEARCH ENGINE OPTIMIZATION, WHICH RESULTS IN HIGHER SEARCH ENGINE RANKINGS AND MORE VISITORS TO YOUR WEBSITE 36.4 % OF PEOPLE CLICK ON THE FIRST FIRST LINK 12.5 % CLICK ON THE SECOND SECOND LINK THIRD LINK 9.55 % CLICK ON THE THIRD 000000 000000 000000 000000 000000 000000 0000000 0000000OO 00000001O