Click me
Transcribed

What Exactly are Consumers' Perpectives Towards SMS Marketing Campaigns?

WHAT EXACTLY ARE CONSUMERS' PERSPECTIVES TOWARDS SMS MARKETING CAMPAIGNS? Text marketer commissioned one of the largest and most comprehensive surveys into consumer attitudes towards receiving texts from corporate organizations. 11 Over 1 3 Months, 1,368 Consumers were Surveyed CONSUMER VIEWS ON MARKETING TEXTS Views on Text Frequency How many marketing texts have you received from businesses in the past month? 61% of people receive a # Messages Received very small number of business texts each month. 31% 30% 22% 11% 6% Have you received any marketing texts from companies or brands that you have purchased from in the past 3 months? YES NO Only one out of ten people surveyed receive follow up texts from brands they've recently purchased from. 12% 88% Views On Special Offers Would you like to receive text offers or discounts from compa- nies thát you have purchased from in the past 3 months? YES NO Two thirds of consum- ers indicate they would like to receive texts with special offers and discounts. 68% 32% How likely you to respond to a text offer are sent by a company that you have purchased from? 48% of people are either highly likely or quite likely to respond to an offer sent to them by No at all likely text. Highly likely Not very likely Quite likely View On Follow-up Methods How would you prefer to respond to an offer sent to you by text? Simple, mobile friendly solutions get the best response. 1. By replying to the text and By phoning the company directly receiving a call By clicking a link to a mobile optimized website Views On SMS Marketing Complementing Email Would you like to receive texts from companies alerting you to offers that they have sent you by email? YES NO Complement your email campaigns with an effective mobile . marketing strategy. 67% 33% View on mobile subscriptions How likely you to join a text are offers list with a company or organization you know and trust? 49% of customers are either highly likely or quite likely to opt-in for special offers via text messaging. No at all likely Highly likely Not very likely Quite likely Views on contacting a company by SMS Would you like to be able to sand a general to a company by text méssage? YES NO Customers like the option to enquire by text, despite the avail- ability of alternative methods. 71% 29% CONSUMER VIEWS ON MARKETING TEXTS There is huge but unfulfilled demand for companies to use SMS for appointment reminders, delivery and order notifications. Would you like to receive text reminders for all of your appointments? Have you received any appointment reminder texts in the 71 84 past 3 month? Have you received any order confirmation text in the past 3 month? Would you like to receive order confirmation by SMS on all orders that you place online? 84 61 74 89 Have you received any delivery notification by text in the past 3 month? Would you like to receive deliver notification texts on all of your deliveries? VIEWS ON OPTING OUT It is vitally important that you have method in place to allow opt-out of SMS marketing campaigns. This will help your brands to be seen as a reliable supplier by customers. How to important is it for you to be able to opt-out of marketing messages? VERY IMPORTANT 92 Quite important 6% Not very important 1% Not at all important 1% Would you trust companies more if they included an opt-out message in their marketing texts? 79 YES NO 21% 85 NO Would you every buy a product or service form a company that didn't include and opt-out message in their marketing text? YES 15% Our Goal: DigiAdverts provides quality self service SMS/Text platform, that enables businesses to send news, special offers and alters. We offer ready to use Bulk SMS, SMS Coupons, TXT4Coupons, QR Code Coupons, SMS Vote, SMS Quiz/Polls, SMS Sweepstake, Web Opt-in, SMS Register, SMS Opinion, SMS TV Chat and API for developers. DigiAdverts 41% %6T (Ö" 1-3 35% 33% 30% X"|"|| 4-6 | 24% IZ||||||EK7-10 31% %6E XÖ"|||||K|10+

What Exactly are Consumers' Perpectives Towards SMS Marketing Campaigns?

shared by digiadverts on Mar 26
202 views
0 shares
0 comments
This SMS marketing infographics, created by DigiAdverts.com, highlights 3 incredibly simple steps to start SMS marketing campaign. More at digiadverts.com

Publisher

digiadverts

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size