What Email Marketers Can Learn from the Holidays

WHAT EMAIL MARKETERS •CAN LEARN FROM · * the holidays >THE PEOPLE HAVE SPOKEN! = BUY NOW BUY NOW Consumers said email was the main marketing tactic triggering them to make a purchase this holiday season. HOWEVER these channels were also useful in promoting sales and converting purchases EMAIL MARKETING 51% TV ADS NEWSPAPERS MAGAZINES 45% 420% IN STORE ADS 33% WORD OF MOUTH/ PEER RECOMMENDATIONS ONLINE ADS 330% 290% SOCIAL MEDIA 17% 52% OF CONSUMERS RECEIVING EMAILS FROM RETAILERS THIS HOLIDAY SEASON UNSUBSCRIBED FROM AT LEAST ONE The main reasons for unsubscribing were that they: 45% 67% 18% 37% NO LONGER INTERESTED IN THAT RETAILER AND THEIR GOODS/SERVICES RECEIVED TOO MANY EMAIL NEVER SUBSCRIBED FOR THE EMAIL UPDATES CONTENT OF THE EMAILS WERE NOT RELEVANT 56% OF U.S. CONSUMERS SIGNED UP TO RECEIVE EMAIL NOTIFICATIONS FROM RETAILERS THIS HOLIDAY SEASON Of those that signed up, here are their reasons why 66% SA'E SALES ANNOUNCEMENTS 74% SALE! 39% COUPONS NEWS PROMOTIONS RETAILERS DIGITAL MARKETERS SHOULD LISTEN UP AND CONSIDER these statistics with ° FEB 14 VALENTINE'S DAY→ right around the corner. StrongMail. Copyright(C) 2013 StrongMail Systems, Inc.