Transcript

What Does Your Online Brand Say About You?

WEAT OES YOUR BRAND SAY YOP? DIES ABOUT IT'S ALL ABOUT CONSISTENCY! Your online brand is like the virtual storefront for your business. No one has a physical location everywhere, and your customer can't spend all of their time there. But you can have that location available online, and your customers can visit it anytime: all with your online brand. Just remember, a consistent online brand is the best way to start off the online presence for your business. Why is your online brand important? At its essence, a brand consists of the associations and emotions that people hold about your company, products or service. It can be very influential. 66% 85% 75% of consumers said they conducted online research on a brand and their product. of consumers chose a known brand over an unknown brand when of consumers cite brand awareness as a major influencer when making a buying decision. making an initial purchase. IT'S ALL ABDUT THE IWAGES! Is your visual brand consistent? Look at all of your online channels: social media, email, blog & website. Try to make your look as consistent as possible. It doesn't matter if it's Facebook or Google+, your audience needs to be able to identify you quickly. IT'S ALL ABOUT THE WESSAGE! Your Message! Is your message consistent? It's not a good idea to say one thing on your blog, something different on your website, and again something completely different on your social channels. Make sure your message is the same across all of your channels. Now it's ok to use a different approach, because your Linkedin crowd will not respond to the same language you us in a tweet. But your core message should always be consistent. IT'S ALL ABDUT THE ENGAGENENT! Hello! Are you consistently engaging your audiences? It is a very important aspect of an online brand, yet strangely it is the one that is most often ignored. You can have consistent messaging and images, but you have to also be able to engage your audience with content, questions, responses and customer service. Hello! Just how powerful is using your brand to engage with your audience? 21% MORE 39% "..of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond." "Social media users who receive excellent customer service from brands spending on average compared to non-social customers." (Sources: www.emailexperience.org, www.thesocialskinny.com, www.mediabistro.com,blog.planningpod.com, blog.easyemerge.com) 888-639-9323 easyeMerge.com | REALeMerge.com eMerge

What Does Your Online Brand Say About You?

shared by easyeMerge on Feb 18
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Every business has a brand - is a brand - and this brand represents the values of the business and communicates that to its audience. As a professional you understand the value of a brand, so why is i...

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eMerge

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eMerge

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Business
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