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What is Cyber Monday?

What is CYBER MONDAY? on November 21, 2005 SHOP.ORG COINED THE TERM “CYBER MONDAY" with a press release entitled: "CYBER MONDAY" QUICKLY BECOMING ONE OF THE BIGGEST ONLINE SHOPPING DAYS OF THE YEAR Online Retailers Also Going All Out for Thanksgiving. THEIR PRESS RELEASE STATED POSSIBLE REASONS FOR THE INCREASE IN ONLINE SALES. • Consumers may have faster or more secure Internet connections at work. • They were unable to finish all of their shopping over the Thanksgiving weekend. • Consumers may shop from home after work or when their children are sleeping. According to the 2005 survey, conducted by BIGresearch Will use Internet access 37 51 Young adults 18-24 have plans to do shopping online during work hours. at work to browse or WHAT HAS CHANGED IS CONSUMERS" ONLINE SHOPPING VENUES buy gifts online this holiday season. percent percent According to the 2010 National Retail Federation survey, conducted by BIGresearch SHOPPER'S INTENTIONS CYBER MONDAY SPENDING Only 9% of respondents cited their workplace's faster Internet connections as their reason to 13 SURPASSES $1 BILLION Only 13% said they had plans to do their holiday gift shopping online at work. shop from work on Cyber Monday. 2009 - $887 MILLION 2010 - $1.03 BILLION percent However, are these people telling the truth? SHOPPER'S ACTIONS In 2010, of Americans that did their | gift shopping online, around 70% did their shopping at work. That translates to an increase of 70 16 percent WHO OFFERS CYBER MONDAY PROMOTIONS? percent It was the heaviest online spending day in history ONLINE MERCHANTS THAT OFFER CYBER MONDAY DISCOUNTS 88 72 The growth in 2010 Cyber Monday sales was driven more by higher spending per person than by an increase in shoppers. On average, consumers spent 12 That means that 16% more retailers were offering cyber monday discounts in 2010, that 2007. percent percent more than they did last year, while the number of shoppers percent rose just 4 percent to 9 million. 2010 2007 IT'S A GENERATIONAL THING.. or is it? MOST POPULAR CYBER MONDAY PROMOTIONS OF 2010 SPECIAL EMAIL CAMPAIGNS 63 70 18 - 34 YEAR OLDS were the most popular type of promotion in 2010 with internet at their place of work use it to shop online. percent FREE SHIPPING 22 Free Shipping promotions were up 9% from 2009. at a low purchase level 65+ YEAR OLDS with internet at WHICH RETAILERS SAW ABOVE AVERAGE SALES LAST CYBER MONDAY? their place of work use it to shop online. percent Percentage of increase 89% 86% Jewelry /Luxury Retailers TOTAL E-COMMERCE SALES FOR 2010 Consumer Electronics Retailers $165.4 BILLION 83% Food, Beverages, & Other Gourmet items 80% Furniture & Home Décor which works out to $453,150,684 / day average. Sources: presented by YOUNEVERLOSE.COM BY SA developed by: NOWSOURCING.COM 30

What is Cyber Monday?

shared by NowSourcing on Nov 23
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In 2005, coined the phrase Cyber Monday: the biggest online shopping day of the year. This infographic explores the history of the popular day, and brings to life interesting statistics for t...



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