Transcript

What Colors Should you use in Marketing?

What colors should you use in marketing? optimism clarity warmth Seen as practical, timeless, and solid Conservative, security, and reliability Often used to grab attention of window shoppers balance neutral calm Instructional, adventurous, ecological, and calming Associated with wealth Creates a call to action: subscribe, buy, or sell; Can be seen as The easiest color for the aggressive eye to process Used to relax in stores Good for science, government, HR Clean, calming, focused, and professional Energy Increases heart rate Creates urgency Often seen in Creates the sensation of trust and security Often seen with banks, legal, and corporate businesses clearance sales wise creative imaginative credible powerful professional Used to calm and soothe Powerful and sleek Often seen in beauty or anti-aging products Used to market Iluxury brands Definite, strength, precise, and direct Targeting Women: Targeting Men: Ø00 000 Source: http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing?partner confidence cheerful friendly growth health peaceful excitement youthful pjoq trust strength dependable

What Colors Should you use in Marketing?

shared by jenhines78 on Apr 04
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A brief infographic describing the effects of certain colors on marketing messages, and what colors are recommend to use to achieve certain moods or reactions.

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