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What’s in a Name? Top 5 Influential Brands of 2013!...

WHAT'S IN A NAME? TOP 5 INFLUENTIAL BRANDS OF 2013!. "YOUR BRAND IS FORMED PRIMARILY, NOT BY WHAT YOUR COMPANY SAYS ABOUT ITSELF, BUT WHAT THE COMPANY DOES." -Jeff Bezos, founder of THE BUSINESS OF BRANDING THANKS TO THE EVER-EVOLVING WONDERS OF TECHNOLOGY, GROWING CONNECTIONS ARE CONSTANTLY FOSTERED BETWEEN BRANDS AND CONSUMERS. NOWADAYS THE RISE OF SOCIAL MEDIA AND NETWORKING HAS PRESENTED EVEN MORE OPPORTUNITIES TO WIDELY DEPENDENT ON BRAND: IDENTITY PERSONA ESSENCE POTENTIAL 84% OF COMPANIES BELIEVE A CLEARLY DEFINED STRATEGY IS THE KEY TO ACHIEVING EMPLOYER BRANDING OBJECTIVES 84% 71% 59% 55% 71% OF EMPLOYEES SAY OBTAINING AN ADEQUATE BUDGET IS THEIR # 1 CHALLENGE IN MANAGING AN EMPLOYER BRAND 59% OF COMPANIES LEVERAGE THEIR CAREER WEBSITE FOR COMMUNICATING THE EMPLOYER BRAND 55% OF EMPLOYEES BELIEVE IT'S IMPORTANT OTHER PEOPLE WANT TO WORK FOR THEIR EMPLOYER 44% 18% 44% OF COMPANIES USE SOCIAL MEDIA TO ENHANCE THEIR EMPLOYER BRAND 18% OF MARKETING DEPARTMENTS ARE RESPONSIBLE FOR THE EMPLOYER BRAND STRATEGY EACH YEAR, MILLWARD BROWN OPTIMOR RELEASES THEIR BRANDZ RESEARCH POLL RESULTS THAT HIGHLIGHT THE MOST INFLUENTIAL BRANDS AROUND THE WORLD. THESE BRANDS ARE ANNUALLY CALCULATED AND RANKED BY THEIR GLOBAL VALUE, AND GAUGE THE OPINIONS OF OVER 200 MILLION CONSUMERS FROM 43 COUNTRIES. The following findings represent the 2013 calendar year. 1 1 APPLE "BRAND IS APPLE'S SECRET WEAPON ITS ABILITY TO INNOVATE AND REMAIN RELEVANT TO CONSUMER CHALLENGES IN AN INCREASINGLY FAST-CHANGING AND COMPETITIVE MARKET." - Computer World BRAND VALUE: $185 billion ANNUAL PERCENT CHANGE: 1% 39% FOUNDED ON APRIL 1, 1976, Apple now accounts for 39% of the U.S. smartphone market! There are currently over 401 Apple stores, worldwide. "Even though Apple's growth rate decreased by 95%, the tech giant's brand value still increased by 1% from 2012 to a whopping $185 billion. In the last eight years, Apple's value has increased 1,045%." Yahoo! Finance 2 GOOGLE "THE ADVENT OF GOOGLE AND THE EMERGENCE OF THE PERSONALIZED WEB MEANS THAT.BRANDS, AND THEIR ADVERTISING PARTNERS, MUST WAKE UP TO THIS CHALLENGE AND DEFINE THEMSELVES WITH CLARITY, CONSISTENCY AND AUTHENTICITY. Social Media Informer BRAND VALUE: $113.7 billion ANNUAL PERCENT CHANGE: 5% 33% 359 MILLION monthly active users 13.7 BILLION monthly Google searches Google's active users base grew by 33% from June 2012 to March 2013! "Google benefited from the market dominance of Android and the ubiquity of Gmail. Google is now a serious challenger to Apple...and the world's second biggest brand; its value of $11 billion has grown by 5 percent in the last year." - Computer World 3 IBM "IBM, THE US-BASED MULTINATIONAL TECHNOLOGY COMPANY, HAS CONSISTENTLY RANKED AS ONE OF THE WORLD'S MOST INNOVATIVE, PROFITABLE, AND SUSTAINABLE BRANDS AND IT IS STILL OPERATING AT FULL SPEED." A IBM - Interbrand BRAND VALUE: $112.5 billion ANNUAL PERCENT CHANGE: 3%- IBM IS ZND LARGEST TECHNOLOGY 4,000 U.S PATENTS IN 2008 COMPANY in the world, having celebrated its 100th birthday on June 16, 2013. IBM became the first company ever in 2008, to earn over 4,000 U.S patents in a matter of one year and is the world's largest company with its revenue taken into account. "At $112.5 billion, IBM's three percent value decrease is not a substantial figure. IBM is known as a company that consistently delivers year after year...and it is particularly hailed in the B2B sphere." Yahoo! Finance 4 MCDONALDS "MCDONALD'S, THE LEADING GLOBAL FOODSERVICE RETAILER, STANDS OUT BECAUSE OF ITS EXCEPTIONAL BRAND MANAGEMENT, SIGNIFICANT GLOBAL PRESENCE, LEADERSHIP IN SUSTAINABLE PRACTICES AND ADMIRABLE APPROACH TO CONSUMER ENGAGEMENT." McDonald's Interbrand ANNUAL PERCENT CHANGE: BRAND VALUE: $90.3 billion 5% 90TH-LARGEST ECONOMY IN THE WORLD 1% McDonald's' $27 billion in revenue makes it the 90th-largest economy in the world. McDonald's feeds 68 million people per day that's about 1% of the world's population. "McDonald's high repeat-purchase intention scores..illustrates the strength of their brand on the attributes that matter most to quick-service customers. Smaller brands need to find ways to differentiate themselves to gain share of wallet in this ultra-competitive segment." - Brand Channel 5 Coca-COLA "COCA-COLA. A NAME THAT IS MORE UNIVERSALLY-RECOGNIZED THAN ANY OTHER IN THE WORLD. THAT'S THE POWER OF COCA-COLA'S BRAND. A BRAND THAT'S ALWAYS EVOLVING, COKE'S BRAND PROMISE OF FUN, FREEDOM, AND REFRESHMENT RESONATES NEARLY EVERYWHERE." Coca-Cola - Interbrand ANNUAL PERCENT CHANGE: BRAND VALUE: $78.4 billion 6%- 94% The red and white Coca-Cola logo is recognized by 94% of the world's population. There are 33 non-alcoholic brands that generate over $1B in revenue, and Coca-Cola owns 15 of them. "Coca-Cola has long since been used as an example of how a brand, along with persistent marketing. can survive long-term in a market strewn with similar product(s)." - Biz Community NEED HELP MARKETING YOUR BRAND'S INTENTIONS? Let the pros at INFOGRAPHDESIGN.COM boost your brand's appeal with shareable, visual content that engages your niche market! INFOGRAPHDESIGN.COM ssurces: .com/news/the-10-most-valuable-brands-in-the-world-161307417.html

What’s in a Name? Top 5 Influential Brands of 2013!...

shared by w3webhelp on Jul 15
According to Jeff Bezos, founder of, “your brand is formed primarily, not by what your company says about itself, but what the company does.”Thanks to the ever-evolving wonders of techn...


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