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Web design process infographic

Web design process infographics 196 Introduction Why did we make this infographic We made this infographic for the Internet community, web designers, developers, marketers, our clients and for all other people who want to know more about web design and online presence. We will explain just the basics of our web design and online presence process. Our main idea is to explain to our client whole potential of the website with cool images without stuffing them with unnecessary technical information. We know there is a lot more behind every topic that we mention but keep in mind that we want to simplify the whole process for our client, and no developer or market- ing gurus. So hop aboard our Solvers train, which runs on the tracks of success! Its destination is still unknown, but we managed to approximate it somewhere near Andromeda galaxy in the belt of awesomeness. Development process 1. Initial meeting This is our first meeting with the client. It's purpose is for us to better understand clients wishes and needs. It's also for the 金 金 R 維 client so we can explain how his wishes and needs transcribe to methods and technologies we use. 2. Content delivery Like any other professional, we have our tools of trade. But in order to use our tools for our clients needs, we need good content. So it's on the client to provide us with the content and it's on us to use that content to achieve designated goals. NEWS 3. Design Every web development process start with the design. You may ask yourself why is that necessary? Well, awesomeness doesn't just happen. First it has to be designed. Our designers use your content and find the best way to mix it in the cooking pot of awesomeness to get a user friendly website as a result. It has to be consistent and simple so an average user can use it. We take something complicated and we make it simple - because of that the design process may seem to take long, because there are many thing happening beneath it. 4. Development, testing and optimization Development is the longest part of making a website. Every firm has its little army of developers and they are constantly working (yup, all the time, really!) on making your ideas come true. You can look at them as mechanics that build your train. Getting into details here would probably turn you away from the infographic, but let's just say this: every link, even the simplest elements of your website have many lines of code working in the background. Testing of the website is very important so we include it alongside the development. We make sure that CLIENTS don't have any prob- lems with our product after the delivery. We have to test every functional part of the website on many different devices and in many different conditions. Second part is the user testing. We recommend using websites that provides that service (if you have low budget) Optimization is a process in which we make sure that your website works with all popular browsers. (So long Internet Explorer, the demise of many talented developers). Also we test and optimize your site so it is fast and responsive (It looks good on all screen sizes and devices). 5. Finished website! Ok, we have successfully built your website, the locomotive for your train. Congratulations for your new website! But it's only one third of the job. The rest is all about developing your online presence and that is our main objective. Having just a web site without developing presence is like having your business card in the desk drawer without actually giving it to anyone. In the second part we will explain how to expand your online presence. Driving visitors to site Like any train, you need to transport something to be profitable. You need train cars and you need passengers. If you only have the locomotive, it will only lose you money. How to get train cars and people you ask? Through developing your online presence. In this second part of our infographic we will explain piece by piece the basics of all channels for gaining more visitors on your website. Two important things to remember are that developing online presence is a long process (and it has to be fine-tuned for every clients goals/needs) and it consists of several channels that have to be used simultaneously for achieving the best result. We didn't go into details because we can make a separate infographic for every channel, this is just an overview so every client can understand. 7LC LO E.H SEO Tormi SEO or Search engine optimization is a method which (if properly used) gives your website a better position in search engines like Google or Bing. It is very important because research has shown that only about 15 % of people click on the second page of Google results, so if you aren't on the first page (and even then, if you are not prominent enough), you are losing money. We divided our SEO process in two phases: Basic and Advanced. Basic - things you need to have for further implement- ing advanced SEO but they themselves don't help you much with online presence. We'll start with on page optimization: urls, title tags, image optimization, keyword quality and density (are you using proper keywords), overall speed of the website etc. Advanced - which is what SEO really is about and what gets engagement to your site. 더 다 Advanced Email marketing There are many ways and approaches to email marketing depending on client needs. Basically you need to develop your email database (a list of people and their emails) that want to receive your newsletters, coupons, advices, tips, anything). You achieve that by creating quality content which you share for free, but it must be something that has value to your customers (depending on your business focus it can be anything from advice to funny pictures of cats). After you have some database you work constantly on expanding it for greater reach. There are also tools we use to analyze how well are your e-mails received by the users (eg. How many opened them, how long they read them, did they click on them etc...). We then use that statistic to better fine tune them for further sending. Social media Since we use social media on daily basis, what better way to establish your brand identity/ presence than by using it yourself to promote your business. It isn't necessary to be present on all social media out there, it's better to focus on just some of them and engage with the community daily then to have a semi-active social profile - it all depends on the clients needs/goals (eg. You won't open Twitter profile if you have a retirement home, or maybe you will, you never know nowdays). Inbound linking Every time someone somewhere on the Internet shares a link that leads to your website (inbound linking) he is doing you a favor (forums, blogs, comments, infographics, tweets, posts...). Google and other search engines see multiple, relevant inbound links to a page as a sign that the content on that page is useful, relevant and trustworthy. So all other channels (email marketing, social media, blog...) helps you to achieve more inbound linking and with that better page rank on Google. Blog When we say blog, we don't mean your personal web diary (although you can do that also), we mean a blog like an online platform on which you share quality content tied to your brand or service (product info, product reviews, tips...). Internet community responds well to blogs and quality content because you give them value without them spending money. That doesn't mean that you won't get anything from it (at least not necessarily and not in the short run), in the long run you'll get user engagement and good online presence. Microdata Bits and pieces of information coded directly into your website which normal users can't see, but search engines love. It helps Google, Bing etc. to better understand what your website is about. It also helps them decide for which searches your website has relevant information and to better rank your website in their results for that searches. This is more technical part of a SEO and we advise (if you have the budget) to hire a developer that will do that for you. Conclusion Hopefully you've carefully read our infographic and we managed to explain the basics, so one last thought - CONTENT, CONTENT, CONTENT. You don't have to invest money to have good content. You can do it yourself by writing about things you do. Make content, share that content and use as much media channels you can and it will all come back to you in the form of your quality online presence. Through that you will certanly get your ROI (return of investment). 口

Web design process infographic

shared by Solvers on Jul 13
We made this infographic for the Internet community, web designers, developers, marketers, our clients and for all other people who want to know more about web design and online presence. We will expl...



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