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Want to Connect with Customers? Think Mobile First

Tribest FS-01 Fruitsta want to connect with customers? $364. think mobile first. Presented by: CONNEC SUMMIT for retai & restourants ISIS "MOBILE INNOVATION & 88* i. of 18 to 29 year-olds own a smartphone smartphones fuel spending 62 94 % of smartphone users look for local information on their phone of Americans now 84 take action as a result, such as making a own a smartphone purchase or contacting the business 17% use a smartphone to assist with shopping at least once a week 62% use a smartphone to assist with shopping at least once a month 79% 83% 46% of consumers have tried a of smartphone owners are 'smartphone shoppers' rely on their mobile device for dining decisions while traveling new restaurant or menu item as a result of seeing a mobile ad OF 18 TO 34-YEAR-OLDS 70% Retailers' total 2013 sma phone revenue GREW 113% over 2012 and tablet revenue have looked up locations or directions on a smartphone in the past month GREW 86% over the same period 35% businesses must adapt have placed food orders via smartphone or tablet of those who have iiii 4"10 ever paid a restaurant bill on a mobile phone say they'd be likely to do so again of consumers want 98% 55% mobile payments say they'd like to pay for their quick-service restaurant orders by mobile or wireless device if they could On average, mobile payment users spend TWICE AS MUCH through digital channels TECHNOLOGY TRENDS RETAILERS SAY ARE HAVING THE BIGGEST IMPACT ON THEIR BUSINESS 71% 52% 51% 32% MOBILE / ONLINE SHOPPING MOBILE / ONLINE PROMOTIONS & COUPONS SOCIAL MEDIA USE OF IN-STORE MOBILE TECHNOLOGY STORE ASSOCIATES CHALLENGE ACCEPTED? Many businesses struggle to keep up with the pace of mobile innovation 53* % of retailers say mobile efforts are a top priority in 2014 16* of those, just 35% of those restaurants provide an app with order-placing capabilities of restaurants have a mobile 49 of retailers say they can't keep up with the new ways consumers are using technologies app 95* 30% 23% Almost 50% % of limi restaurants plan to spend of independent restaurants don't have mobile sites of restaurants say electronic ordering has increased the volume of kitchens reported being overloaded with orders from this increase more resources on customer-facing technology such as WiFi, iPads, tablets and smartphone apps of their orders think mobile first. CONNET MOBILE INNOVATION SUMMIT for retail & restaurants Retailexperience customer Baymentstoday The CONNECT 2014 Mobile Innovation Summit will explore the many opportunities that - join us August 18-20, 2014 | Chicago retail and restaurant enterprises have for leveraging mobile and digital channels to build their brands, increase sales and improve customer engagement, experience and loyalty. Sponsored by: SIS Sources: Gallup, Google, Google Shopper Marketing Council, NRF, JIWire, KPMG, RSR Research, Hibu, Bizreport, Techcrunch, National Restaurant Association, Technomic, Bain & Company, VeriFone/Wakefield Research,

Want to Connect with Customers? Think Mobile First

shared by NowSourcing on May 01
This infographic takes a look at how businesses should think about mobile first when trying to connect with customers.


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