A Walking Tour of Geotroplis

A WALKING TOUR OF GEOTROPLIS IP geolocation allows businesses to bring the real-world power of location to the online world. Take a walking tour of Geotropolis to see the types of industries that can leverage the power and versatility of geolocation technology to vance and revenue for their online endeavors. START MALL OF GEOTROPOLIS Drive traffic with location-relevant offers 46% of shoppers reportedly would buy more from retailers that PERSONALIZED THE SHOPPING EXPERIENCE across channels. GEOBRAND Increase ROI with location-targeted ads $2.79 AVERAGE RESULTING SALES for each dollar a brand spends on ONLINE ADVERTISING. LOCALS' DINER Deliver location-specific ads, menus and promotions 75% are more likely to take action after they see a LOCATION-SPECIFIC message. METRO MOVIE STUDIO Control access to digital content based on user location $58 Billion and 373,000 jobs will be lost by U.S. businesses each year due to MOVIE PIRACY activities. CITY BANK INC. Simplify the customer experience by delivering location-specific information MORE THAN 1 in 4 users BANK ONLINE. DIGITAL GAMING SOLUTIONS Localize content, currency and language before gameplay begins ONLINE GAMES MARKET To Nearly Double To $29 Billion by 2016. END With IP geolocation, businesses can INCREASE RESPONSE RATES by as much as 300%. digital element Location is Elemental TM www.digitalelement.com Sources: emarkater • Nielsen Wire May 2012• JWire • Motion Picture Association of America comScore • DFC Intelligence• Sabatier Consulting • Bloomberg Businessweek