Vital Statistics for B2B Marketers Two

STAUISTICS TOP 5 GAME CHANGERS EARNEST NOT THAT LONG AGO, BEING A B2B MARKETER WAS SIMPLE. THE MORE YOU PUSHED OUT THERE, THE BETTER YOUR PIPELINE. BUT THEN SOMETHING CHANGED. HERE ARE THE TOP 5 TRENDS THAT ARE TURNING THE B28 MARKETER'S WORLD UPSIDE DOWN. 1. THE RISE OF THE EMPOWERED BUYER 84 9/10 SAID WORD OF MOUTH RECOMMENDATIONS INFLUENCE THEIR PURCHASE DECISIONS. 81% BUYERS SAY START WITH A WEB SEARCH. WHEN THEY'RE READY TO BUY, THEY'LL FIND YOU MANY ARE ALREADY 50 60 OF THE WAY INTO THE BUY CYCLE BEFORE THEY LL EVEN MAKE CONTACT WITH YOU, 2. THE NEW SPHERES OF INFLUENCE 78% OF BUYERS ARE HUNGRY FOR INFORMATION AROUND THEIR BUSINESS CHALLENGE. THE MOST CONSUMED PIECE OF CONTENT? A THE HUMBLE WHITE PAPER IF THE ORDER VALUE IS WORTH MORE THAN $10K 70 41* 48* 70% FOLLOW INDUSTRY CONVERSATIONS READ RESEARCH PAPERS AND POSTINGS FROM OF BUYERS REVIEW FOUR OR MORE PIECES OF CONTENT. "THOUGHT-LEADERS'. ALL OF WHICH MEANS YOUR CONTENT SHOULD BE KING 4 OF B2B BUYERS BELIEVE 85% COMPANIES SHOULD PRESENT 60% 0% OF B2B MARKETERS ARE EITHER b3" VAGUELY ANARE OR NOT AWARE OF B28 MARKETERS HAVE ALREADY IMPLEMENTED A SOCIAL WHAT IS BEING SAID ABOUT THEIR COMPANIES ONLINE. INFORMATION VIA SOCIAL MEDIA STRATEGY, OR WILL IN THE MEXT YEAR. NETWORKS. 3. CHANGING CONSUMPTION PATTERNS 75% OF TOP SENIOR EXECUTIVES WATCH VIDEOS ON BUSINESS 60% SITES EVERY WEEK. OF BUYERS HAVE LITTLE TIME FOR READING, SO KEEP IT SHORT. 65 VISITA VENDOR'S WEBSITE AFTER WATCHING A VIDEO. OVER HALF OF BUSINESS EXECUTIVES WOULD PREFER TO FIND OUT MORE ABOUT YOU THROUGH VIA THEIR MOBILE DEVICE MEANING THAN TALKING ON THE TELEPHONE. OF BUSINESS BUYERS WANT 67% INTERESTING AND EXCLUSIVE 241 CONTENT THROUGH APPS. INCREASE IN MOBILE SEARCHES SO MAKE SURE YOU ARE READY. CURRENTLY ONLY 10% OF THE WEB IS MOBILE FRIENDLY. 4. MAXIMISING RETURN ON DATA 88 AND THE AVERAGE MARKETING DATABASE CONTAINS OF PEOPLE REPORT HAVING LIED ON REGISTRATION FORMS 25-30 DATA HAS A SHELE LIFE IF IT'S MORE THAN THREE YEARS OLD, BUT IF YOU GET IT RIGHT, THE BEST QUALITY DATA CAN DRIVE IT IS LIKELY THAT ONLY WHICH 70% MEANS 10% OF YOUR DATA WILL BE CLEAN AND USEFUL. MORE REVENUE. 5. THE INBOUND vs. OUTBOUND SEE-SAW OUTBOUND $346 COST PER LEAD INBOUND $135 COST PER LEAD BUT 74% 71 72% OF B2B MARKETERS STILL FIND THINK ARE CERTAIN THAT DIRECT MAIL EMAIL MARKETING IS CRITICAL. EVENTS EFFECTIVE. STILL PACK A PUNCH. THE WORLD OF B2B HAS CHANGED AGAIN. HAVE YOU? EARNEST WATCH THE FILM ON YOU TUBE REFERENCES DEMANDGEN. CONTENT PREFERENCES SURVET /IT BUSINESS EDGE / ORACLE MARNETINGPROFS/ FORES/ TAMAR SEARCH ATTITIDES REPORT/SEARCHENCINELAND.COM IRSPIL.CON/NARKETINGSHERPA. COM/CRCLERESEARCH/SIRIISIEDISINS/FEARLESS COMPETITIR EARNEST-AGENCY.COM TWITTER.COM/EARNESTAGENCY wwW.YOUTUBE.COM/USER/EARNESTAGENCY STAUISTICS TOP 5 GAME CHANGERS EARNEST NOT THAT LONG AGO, BEING A B2B MARKETER WAS SIMPLE. THE MORE YOU PUSHED OUT THERE, THE BETTER YOUR PIPELINE. BUT THEN SOMETHING CHANGED. HERE ARE THE TOP 5 TRENDS THAT ARE TURNING THE B28 MARKETER'S WORLD UPSIDE DOWN. 1. THE RISE OF THE EMPOWERED BUYER 84 9/10 SAID WORD OF MOUTH RECOMMENDATIONS INFLUENCE THEIR PURCHASE DECISIONS. 81% BUYERS SAY START WITH A WEB SEARCH. WHEN THEY'RE READY TO BUY, THEY'LL FIND YOU MANY ARE ALREADY 50 60 OF THE WAY INTO THE BUY CYCLE BEFORE THEY LL EVEN MAKE CONTACT WITH YOU, 2. THE NEW SPHERES OF INFLUENCE 78% OF BUYERS ARE HUNGRY FOR INFORMATION AROUND THEIR BUSINESS CHALLENGE. THE MOST CONSUMED PIECE OF CONTENT? A THE HUMBLE WHITE PAPER IF THE ORDER VALUE IS WORTH MORE THAN $10K 70 41* 48* 70% FOLLOW INDUSTRY CONVERSATIONS READ RESEARCH PAPERS AND POSTINGS FROM OF BUYERS REVIEW FOUR OR MORE PIECES OF CONTENT. "THOUGHT-LEADERS'. ALL OF WHICH MEANS YOUR CONTENT SHOULD BE KING 4 OF B2B BUYERS BELIEVE 85% COMPANIES SHOULD PRESENT 60% 0% OF B2B MARKETERS ARE EITHER b3" VAGUELY ANARE OR NOT AWARE OF B28 MARKETERS HAVE ALREADY IMPLEMENTED A SOCIAL WHAT IS BEING SAID ABOUT THEIR COMPANIES ONLINE. INFORMATION VIA SOCIAL MEDIA STRATEGY, OR WILL IN THE MEXT YEAR. NETWORKS. 3. CHANGING CONSUMPTION PATTERNS 75% OF TOP SENIOR EXECUTIVES WATCH VIDEOS ON BUSINESS 60% SITES EVERY WEEK. OF BUYERS HAVE LITTLE TIME FOR READING, SO KEEP IT SHORT. 65 VISITA VENDOR'S WEBSITE AFTER WATCHING A VIDEO. OVER HALF OF BUSINESS EXECUTIVES WOULD PREFER TO FIND OUT MORE ABOUT YOU THROUGH VIA THEIR MOBILE DEVICE MEANING THAN TALKING ON THE TELEPHONE. OF BUSINESS BUYERS WANT 67% INTERESTING AND EXCLUSIVE 241 CONTENT THROUGH APPS. INCREASE IN MOBILE SEARCHES SO MAKE SURE YOU ARE READY. CURRENTLY ONLY 10% OF THE WEB IS MOBILE FRIENDLY. 4. MAXIMISING RETURN ON DATA 88 AND THE AVERAGE MARKETING DATABASE CONTAINS OF PEOPLE REPORT HAVING LIED ON REGISTRATION FORMS 25-30 DATA HAS A SHELE LIFE IF IT'S MORE THAN THREE YEARS OLD, BUT IF YOU GET IT RIGHT, THE BEST QUALITY DATA CAN DRIVE IT IS LIKELY THAT ONLY WHICH 70% MEANS 10% OF YOUR DATA WILL BE CLEAN AND USEFUL. MORE REVENUE. 5. THE INBOUND vs. OUTBOUND SEE-SAW OUTBOUND $346 COST PER LEAD INBOUND $135 COST PER LEAD BUT 74% 71 72% OF B2B MARKETERS STILL FIND THINK ARE CERTAIN THAT DIRECT MAIL EMAIL MARKETING IS CRITICAL. EVENTS EFFECTIVE. STILL PACK A PUNCH. THE WORLD OF B2B HAS CHANGED AGAIN. HAVE YOU? EARNEST WATCH THE FILM ON YOU TUBE REFERENCES DEMANDGEN. CONTENT PREFERENCES SURVET /IT BUSINESS EDGE / ORACLE MARNETINGPROFS/ FORES/ TAMAR SEARCH ATTITIDES REPORT/SEARCHENCINELAND.COM IRSPIL.CON/NARKETINGSHERPA. COM/CRCLERESEARCH/SIRIISIEDISINS/FEARLESS COMPETITIR EARNEST-AGENCY.COM TWITTER.COM/EARNESTAGENCY wwW.YOUTUBE.COM/USER/EARNESTAGENCY