Visual Content Marketing Statistics to Know for 2022

16 01 02 ●●●●●●●● 57.9 % YES 03 ........ In 2021 , 51.4 % said 91-100 % of their content contained some form of visuals . In 2020 , 46.5 % said 91-100 % of their content contained some form of visuals . Content is more visual than ever . 41.1 % 4.7 % Multi - page lead gen docs 13.1 % Videos & presentations 7.5 % 6.5 % Charts & data viz 5.7 % GIFs & memes Original graphics 06 04 What type of visual performed best for you in 2021 ? 07 ●●●●●●●● .... ……… . 35.5 % An online tool or graphic maker ( e.g. Venngage ) 17.8 % 20+ hours 08 14.9 % 10-15 hours Easy 19.6 % 5-10 hours 09 ........ Did you pivot your visual content marketing strategy in 2021 ? 10 11 In 2021 , approximately what percentage of the content you published contained some kind of visual ? Sourcing data and statistics ( or writing the copy ) Finding the right layout for your data , statistics or copy 2 12 Producing it consistently ●●●●●●●● Great design What type of visual content did you use most frequently in 2021 ? 23.4 % $ 13 ●●●●●●●● 10 % In 2021 , 25.2 % of marketers spent 0-10 % of their budget on producing visual content . 0 1 2 14 Videos & presentations ●●●●●●●● 0-10 % 15 ●●●●●●●● Visual Content Marketing Statistics to Know for 2022 16 According to our annual survey , visual content is hotter than ever - but you might be surprised by what's on the rise ! Check out how marketers used visuals in 2021 , and what's cooking at high temps in 2022 . 14.0 % Collaborating in real time while working on a 14.0 % 17.8 % < 2 times a week 6.5 % bb Original graphics , like infographics and illustrations , are still the most popular type of visual content . Videos have also grown in popularity and memes made the list this year . design with other people on my team , in the office or remotely Of the marketers who said they pivoted their strategy , almost half mentioned rebranding or creating a new visual identity . my branding to Applying my visuals automatically I wouldn't want to automate anything 23.3 % Gave a rating of 4 or less 9.4 % How much time , on average , did you spend in a week on producing visual content in 2021 ? 30.0 % Blog Content 13.1 % Instagram 28.0 % An in - house designer 13.1 % 50.5 % My strategy is Very important nothing without visual content What do you typically use for creating your visual content ? 11.2 % 10.3 % 11-20 % What is your biggest struggle when it comes to producing engaging visual content ? 3 4 VENNGAGE In 2021 , what percentage of your marketing budget did you spend on producing visual content ? What do you project in 2022 ? 11.2 % 21-30 % What do you spend the most on budget - wise for visual content ? How frequently contained TikTok YouTube Algorithms Native Content One word : video ! Instagram Reels Video # Charts & data Stock photos Multi - page lead GIFs & memes visualizations gen docs U = 0 Social M Visual Content 38.3 % 2-5 times a week By the end of of businesses do 41.1 % 18.7 % Advanced design software ( e.g. Adobe Illustrator ) On a scale of 1-10 , how difficult is it to produce visual content consistently for your brand ? What type of visual performed worst for you in 2021 ? If you could creating visual content , what would ရ ရ visuals 42.1 % NO 22.4 % Quite important 5 6 7 23.4 % Videos f 27.1 % Tools & 56.0 % Said between 5 and 7 05 10.3 % 28.0 % Design 18.6 % Facebook ●●●●●●●● > 13.1 % Landing Pages 76.6 % of marketers rated the difficulty of producing visual content consistently at a 5 or higher . == | 36.4 % Original graphics | 33.6 % Stock photos did you 46.5 % 19.6 % 2022 , you content heavily on visual their marketing strategy ? 17.8 % 22.4 % 9.3 % Stock Photos 12.2 % Animation & Interactivity How essential is visual content to your marketing strategy ? 51.4 % 30 % In 2022 , 26.2 % of marketers project spending 21-30 % of their budget on producing visual content . 28 % of marketers thought that between 71-80 % of businesses would rely heavily on visual content in 2022 31-40 % 41-50 % 51-60 % in a given 23.4 % Less than 2 hours 24.3 % 2-5 hours 26.2 % Which platform did you create the most visual content for in 2021 ? simplify or automate one part of it be ? 2.8 % as 28 % 5-10 times a week 17.8 % A freelance designer / contract designer 31.8 % 8 16.8 % res 00 20.6 % Gave a rating of 8 or higher 9 10 Difficult 36.4 % Auto - generating multiple design types ( ie . eBooks , infographics , reports ) based on the content I input Nobody responded that visual content wasn't important to their strategy this year ! 14.0 % 0.0 % Somewhat important 26.2 % Resizing / reformatting my visuals for various social media platforms automatically what percentage think will rely part of in publish content that week in 2021 ? 15.9 % LinkedIn Not at all important 9.3 % Print / Branding Materials 15.9 % 10+ times a week 61-70 % 71-80 % 81-90 % 91-100 % Do you have any other predictions or insights to share on visual content marketing in 2022 ? Of the marketers who answered this question , almost 90 % mentioned video as a key medium for companies to adopt in 2022 and beyond . Read the blog : venngage.com/blog/visual-content-marketing-statistics