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The Visual Complexity of Coca Cola Advertisements by Decade

The Visual Complexity of ocaCola Advertisements By Decade 10 5 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s COCA-COLA. It's the real thing. Coke. Coca-Cola P'ure GE refreshment cpen haopiness Coca-Cola Cca Coca-Cola Coke is it! Typefaces Text |Color Objects White Space Designer's Note: The calculations in this graphic are close guesses and could be modified or interpreted with slight variations. During each decade, CocaCola obviously had far more designs than the ads chosen for this graphic. The advertisements were chosen based on general design trends by CocaCola during that time period. Number of typefaces and/or font forms, including boldface, italics, or small caps. Number of words on the page. calculated to the nearest 10 (0 words=1, 23 wards=2, 37 words4, and so forth). Number of different shadeshints af a monochromatic color (differant shades of green=1 colar) Rough mumber of different objects, calculated by large shapes/colored areas on the visual plane. When multiple objects were part of a larger whole (like a jacket worn by a person). it was countad as one object. Rough percentage of area on the visual plane-calculated in quantities of 10 percent-where there is white or negative space (20% of page filled with negative space=2).

The Visual Complexity of Coca Cola Advertisements by Decade

shared by TheVisualCommun... on Dec 15
Ever wondered how the visual complexity of Coca Cola ads measure up to the complexity in their design from decades ago? Wonder no longer. Here's proof that the trend is in increased white space, fewer...


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