Video Marketing: Engage Your Target Audience with Video

VIDEO MARKETING: ENGAGE YOUR TARGET AUDIENCE WITH VIDEO O watch one video per week. 4.6 billion video ads are watched online each year Online video ads received 18.3% more viewer attention than TV co mmercials of the US online population has watched a YouTube video; 85% 65% 81% of feature their video on their brand website people -Google -iStock -Interpublic Group's West Coast lPG Media Lab and YuMe -Diamond Metric with Ascend2 Visitors who view videos stay on websites an average of two minutes longer than those who don't. 1.8 million words 90% of online video watchers are between -Forrester 80% of Internet users recall watching a video ad in the past 30 days-46% took some action after viewing the ad 300 HOURS 1 minute of video the ages of 18 and 34. 59% of viewers -iStock -Forrester of video are uploaded to YouTube every minute. will watch a video that is less than one minute long. -You Tube -Digital Content Next -wistia VIDEO MARKETING STATISTICS MOBILE VIDEO STATISTICS O D-O-- 7 in 10 marketing professionals are optimizing video for SEO : Video accounted for 55% : of mobile data usage at the end of 2014. Using video on landing pages can increase conversion by 80% 65% -WVMC -Cisco of execs have visited 92% of mobile viewers share videos with others. a vendor's site after watching video; -invodo -UnBounce By 2018, half the world's mobile users will have a smartphone Mobile makes up almost 40% of global watch time on YouTube The average Internet user spends 88% 39% -eMarketer -YouTube more time on websites with video. 80% of Internet users 70% of marketing professionals report video converts better than any other medium primarily use a smartphone to search the web-47% use a tablet. -Forbes of them have called a vendor after watch ing a video. Infographic created by -Marketing Profs -Global Web Index INTRALINK GLOBAL -Forbes VIDEO PRODUCTION AND VIDEO MARKETING