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The Usual Suspects: Break Down of American Home Buyers

The Usual Suspects: Break Down of American Home Buyers The Single Female Median Age: 47 18% of housing market Median income - $50,200 More likely to buy a house in a suburb/subdivision Home is 1,500 sqft What they care about in neighborhoods: (in order of preference) 1. Quality of neighborhood 2. Overall affordability 3. Convenient to friends and family 4. Convenient to job 5. Design of neighborhood The Single Female: Subgroups Single Female Hipster Single Female Mother "Single Family Homes are "My house has to be close to work AND daycare" too mainstream for me" - Lives in a small condo - Prefers neighborhoods that are kid-friendly - Lives in a townhome Prefers neighborhoods that look good on Instagram The Single Male Median Age: 45 10% of housing market Median income - $58,400 More likely to buy a house in a suburb/subdivision Home is 1,570 sqft What they care about in neighborhoods: (in order of preference) 1. Quality of neighborhood 2. Overall affordability 3. Convenient to job 4. Convenient to friends and family 5. Design of neighborhood The Single Male: Subgroups Single Male Workaholic Single Male Mega Bachelor "If I can't see my office from my bedroom window, I'm too far" "There's no rounded corners in my pad" - Size does matter - Only buys furniture and appliances in black - Size doesn't matter - he's never home anyways - Gotta be close to work The Unmarried Couple Median Age: 33 7% of housing market Combined median income - $76,900 More likely to buy a house in a suburb/subdivision Home is 1,760 sqft What they care about in neighborhoods: (in order of preference) 1. Quality of neighborhood 2. Convenient to job 3. Overall affordability 4. Convenient to friends and family 5. Design of neighborhood The Unmarried Couple: Subgroups Roommates LGBTQ "BFFS!" "We could be in the other group - but only in certain states Everything in the house is labeled to avoid confusion when leaving - Need own bedroom Has a summer home in San Francisco - Always fashionable The Married Couple Median Age: 45 64% of housing market Combined median income - $96,400 More likely to buy a house in a suburb/subdivision Home is 2,100 sqft What they care about in neighborhoods: (in order of preference) 1. Quality of neighborhood 2. Convenient to job 3. Overall affordability 4. Convenient to friends and family 5. Design of neighborhood The Married Couple: Subgroups Married Couple with Dogs Dual Income No Kids (DINK) "Our kids ARE our dogs "We don't have kids so we have more money to spend" - Makes sure to buy a home with a room just for the dog - Prefers dog-friendly neighborhoods - Renovates their house a lot - Helps out neighborhood kids, a la "Mr. Dink" (Doug) This infographic brought to you by Movoto.com. MOVOTO Source: NAR Profile of Home Buyers and Sellers 2011

The Usual Suspects: Break Down of American Home Buyers

shared by MovotoRealEstate on Jun 08
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Who is the American home buyer? Movoto Real Estate breaks down a national report to show you.

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