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Using Social Media to Drive Ecommerce Revenue

Using Social Media To Drive Revenue In 2015 There has been a consistent increase in social network advertising revenue in the UK... 1500 1275.3 1250 1012.2 1000 761 750 Social network advertising revenue from 2012 to 2016 507.4 500 (in million UK pounds) 327.3 250 .with further increased revenue in the US... 2012 2013 2014 2015 2016 50 41 40 32.91 30 25.14 20 17.85 Social network advertising revenue from 2014 to 2017 (in billion US dollars) 10 2014 2015 2016 2017 Why are businesses investing more? Companies are investing more in social media advertising because it offers the following benefits: Mobile Lookalike dominance targeting Interest Custom targeting targeting Behavioural / Improved conversion connection targeting tracking Does it work? It depends who you're targeting... 47% 19% compared to of millennials for all other are influenced in their purchases by social media age groups 56% baby products What are they buying? 40% home furnishings 33% health and wellness 32% automotive Ponsumers who use social media during their shopping process are... times to spend more on purchases than likely those who do not more How can you maximise your efforts? 2. 1. 3. Focus on quality not quantity Use the Target effectively right tools Useful social selling tools Discover.ly What: A social plugin to identify common friends or followers How: Discover.ly Browse social networks with the plugin active Why: Can help to break the ice or get an introduction to social influencers Price: Free Talkwalker What: Alerts you to online mentions of your brand talkwalker How: Set up an account for detailed insights about who's talking about your brand Why: Track social media users with intent to buy your product and follow up to offer help Price: Free sample data for 1 user & 5 topics. Plans start from £420/$700 a month IFTTT (If This Then That) What: Allows you to create automated actions based on statements How: Browse social networks with the plugin active Why: Can help to break the ice or get an introduction to social influencers Price: Free Pablo What: A tool for creating images to highlight products & services PABLO How: Upload an image & overlay text, logos and prices BY BUFFER Why: A product image is 4x more effective than text in terms of retention Price: Free If you want to succeed in social media advertising... Have the right tools to do it And generate a plan and implement it You need to research your audience And then you're on the road to success! 13ten PARCELS Parcel delivery. You choose it, we'll sort it! urces http://uk.bu sines sin sider.com/ http://www.socialmedia examioom/ http://www.statista.com/ http://www.bizjournals.com/ http://www2.deloitte.com/ http://discover.ly/ http://www.talkwalker.com/ https://ifttt.com/ https://buffer.com/pablo II

Using Social Media to Drive Ecommerce Revenue

shared by RFox91 on Feb 25
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Social media can be an effective way of driving additional traffic to your site and if you have the right kind of eCommerce business - driving revenue. But how do you go about it? What are the trends?...

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