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Understanding the rational & emotional factors in B2B buying decisions

ENHANCING YOUR CUSTOMER EXPERIENCE Understanding the rational and emotional factors in B2B buying decisions Quality and performance Service and sales relationships Availability and ordering Environmental factors Reputation and kudos Price Left brain Right brain Read more about the buyer decision-making process at - www.b2binternational.com/publications

Understanding the rational & emotional factors in B2B buying decisions

shared by dq335514 on May 03
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This info graphic from B2Binternational shows the rational and emotional factors faced by B2B buyers

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