Understanding the dynamics of lottery players

VISIONCRITICAL Understanding the Dynamics of Lottery Players Exploring the emerging trends of online purchase & non-cash play A recent in-depth survey of 958 adult lottery players was conducted in the United States to better understand their thoughts, emotions, and behaviors. With non-cash games and online purchase opportunities emerging, it is vitally important to understand what lottery players currently look like, and how best to market to them. The findings from the study highlight the need for ongoing communication with this audience, as these new trends change the dynamic of the market. A Snapshot of Today's Lottery Player 48% of Americans actively play the lottery WHERE THEY PLAY AVERAGE HOUSEHOLD INCOME 9% in-store 87% in-store & online $50K + 44% 23% < $25K 28% 4% online $25K - 50K WHAT WOULD WINNERS* DO? Only 72% of lottery players believe they wil win pay off debt 71% take a vacation 62% give to my family 58% buy a new car 51% give to charity 45% Emerging Trend #1: Online Play 16% 23% would rather feel odds are purchase online different purchasing online vs. in-store