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Understanding the Buyer's Journey: The Marketing Funnel Evolved

Understanding the Buyer's Journey The Marketing Funnel Evolved Google 8+ $$ in The goal of any good marketing program You Tube is to attract prospects and convert them in to leads and customers. But most prospects you attract aren't ready to buy right away. Understanding the buyer's journey will help you nuture your prospects through each stage of the buying process. Inbound leads cost 61% less than outbound leads. Visitors - HubSpot AWARENESS · Analyst & Research Reports · Eguides & Ebooks · Editorial Content In the Awareness Stage... users have realized and expressed symptoms of a potential problem or opportunity. Expert Content • White Papers · Educational Content (example) Leads "I have a sore throat, fever and I'm achy all over. What's wrong with me?" CONSIDERATION In the Consideration Stage... · Comparison White Papers · Expert Guides · Live Interactions · Webcasts · Podcasts · Videos users have clearly defined and given a name to their problem or opportunity. (example) "Aha! I have strep throat. What are my options for relieving or curing my symptoms?" Customers DECISION In the Decision Stage... · Vendor Comparison · Product Comparison · Case Studies · Trial Downloads · Product Literature · Live Demos users have defined their solution strategy, method or approach. (example) "I can see a primary care physician, ER, nurse or clinic. The ER costs $$$ but are the fastest and I have insurance." Promoters Sources: Hubspot.com INFOGRAPHIC DESIGN BY: CONTACT US: website: BrownCreativeGroup.com f /browncreativegroup HD BROWN phone: (336) 298-6747 CREATIVE GROUP email: neil@browncreativegroup.com @brownaddesign BE REMARKABLE. %24

Understanding the Buyer's Journey: The Marketing Funnel Evolved

shared by BrownCreativeGroup on Feb 12
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Most people who visit your website are not ready to buy. In fact, they often don't even know what they need — they're researching a problem or opportunity.

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