The Ultimate Guide To Selling On Amazon

The Ultimate Guide To Selling On amazn Why Should You Care About Amazon? 270 MILLION 18.12 MILLION 2 BILLION Products Thats the Number of worldwide Amazon Customer Thats the Unique Monthly Visitors to Amazon Sites. purchased marketplace Sellers in 2014. accounts. This global marketplace allows businesses and individual sellers the chance to create their own professional sales platform, making sales easy. Amazon is no longer just a bookstore but has become a complete department store which is often the first shop of choice for many consumers. Selling on Amazon - How it works amazon amazon amazo Upload Your Inventory to Amazon.com Customers See Your Products Customers Buy Your Products You Ship Your Products We Transfer Payments to You Understand The Packages Depending on what kind of business you want to build there are two accounts marketplace sellers can register for: Sell a little basic Sell a lot PRO for basic sellers professional sellers for • Fulfilment by Amazon enabled Sell in 20 product categories - £ 0.75 + per-item seller fees (VAT-exclusive) Fulfilment by Amazon enabled • Sell in 25 product categories - £25.00/mth subscription (Cancel anytime) + per-item seller fees (VAT exclusive) - Load & track inventory in bulk - Eligible for featured seller status If you have plans for selling just a few things on a semi-regular basis then the 'Sell a little basic' account is for you. For those with a more developed or confident business plan the 'Sell a lot PRO' account is better suited. Consider Fulfilment By Amazon FBA helps sellers increase online sales with Amazon's guidance, boosting the competitiveness of your products by raising chances to enter the Buy Box and offering more options to customers. 1.2 MILLION 85% reported. 85% That's the size in square feet of Amazon's fulfillment center in Phoenix, Arizona...That's big! Users send their inventory to an Amazon fulfilment centre where staff manage sales and customer service. This option is great for those planning to juggle multiple businesses or commitments. Acknowledge Amazon Prime Customers Amazon Prime members are some of the most active and loyal customers on the website. Reaching out to these customers can have a big impact on your sales. amazon Prime Attract Amazon's most Increase conversion on your website as Amazon Prime members take Increase customer loyalty to your website among Amazon Prime members. active customers to advantage of FREE two-Day Shipping. your website. Develop Buy Box Strategies The Buy Box is an important part of Amazon sales and refers to the top seller during an 'Add To Basket' sale, equating to 70% of all sales. The full Buy Box criterion is as follows and is only available for products listed as new. Factor What Amazon Considers? Best Practices What you charge for the product? How much do you charge for shipping? Price Low total price, including product price and shipping cost How many do you have in stock? How quickly will you ship the product? Availability Quick and consistent fulfillment Volume Do you sell many of these products? Consistency Low refund rate How often must you issue a refund due to merchant error? Refunds How do your customers rate your service? Customer Feedback Low negative feedback ratings (generally less than 5%) How often do you get returns on your orders? Low number of A-to-z Guarantee claims A-to-z Guarantee Claims Think like A Buyer Understanding the process of a buyer is all part of the selling strategy. Consider yourself a customer looking to purchase an item that you sell. Customers are likely to search by: PRODUCT ID CUPC, EAN, ISBN) SIZE OCCASION a MODEL COLOUR PRODUCT TYPE/TITLE BRAND/MANUFACTURER Maximise Product Titles The title is the first thing a potential customer will see and in order to meet search criteria of consumers Amazon has a number of features for sellers. A great example of this is the top-rated product for "Nexus Charger". Pwr+® 6.5 Ft AC Adapter 2.1A Rapid Charger for Google Nexus 7, 9, 10 Tablet Tab; Samsung Galaxy Tab 3, 4 7.0, Note 8.0; Nexus s Phone ; Asus EEE MEMO Pad Smart ME171, ASUS Transformer Book T100TA; Galaxy S4, S3, S2; HTC Phone Power Supply Cord O PWR+ by PWR+ 1,030 customer reviews | 41 answered questions CEFC List Price: $419.90 Price: $11.90 & FREE Shipping on orders over $35. Details You Save: $8.00 (40%) In Stock. Sold by PWR+ and Fulfilled by Amazon. Gift-wrap available. Want it tomorrow, March 5? Order within 10 hrs 53 mins and choose One-Day Shipping at checkout. Details Size: 2.1A Roll over image to zoom in 2.1A 2A L-type 3.5A 4A Dual $11.90 $13.40 $14.90 $17.90 Use Keywords And Search Terms Wisely- In order to reach out to more customers you can be savvy with the keywords and search terms you use. Sellers are given five additional search terms for each product. These are for using broader terms not mentioned in the product title. Computers & Accessories> Books Children's Books Age Range Laptops Children's Books (1,279) Ages 0-2 Tablet Chargers & Adapters Children's Science Fiction & Fantasy (413) Ages 3-5 Tablets Ages 6-8 General Fantasy for Young Adults (353) Keyboards Ages 9-11 Desktop PCs + See more + See more Electronics & Photo> Author Book Format Mobile Phone Mains Chargers J.K. Rowling Audiobooks (249) Hardcover (1,876) Paperback (5,856) Earphones Stephen Fry Adapters Mobile Phones & Smartphones Kindle Books (662) MP3 & Digital Audio Players • See more Be Flexible With Pricing Comparative price checks with your competitors are a good place to start in order to find out the value of your products on Amazon. Experts advise that new sellers to the marketplace create their business around unique products or those which other sellers are less likely to offer. Competing Marketplace Offers 52 All from £3.49 + £0.00 delivery 12 Used from £2.08 + £2.80 delivery 40 New from £3.49 + £0.00 delivery Amazon Sales Rank: 72 Add High Quality Images Nothing grabs a customer more than a high quality image. For those listing unique products, make sure the image is a clear representation of the product. Show off the product's features and different angles where necessary. low high quality quality Encourage And Respond To Feedback Receiving positive feedback from customers is a good way to build your Amazon reputation and raise your chances of entering the Buy Box. With over 90% of buyers failing to leave feedback the handy Feedback Five tool will send a prompt to customers after their purchase. A simple email directly to a customer to thank them for their purchase and feedback goes a long way to building business reputation. Customer Reviews 會 ☆ 會 會 會 ( 1.869 ) 4.7 out of 5 stars 5 star 1,591 Share your thoughts with othe 4 star 175 3 star 44 Write a customer review 2 star 14 1 star See all 1,869 customer reviews In the case that you receive any negative feedback it is important to contact the customer directly and try to resolve the issue. ★★★★★ A poor feedback rate of just 5% can cost you your position within the Buy Box. Neve Fake Your Own Reviews Many businesses have been caught out after leaving fake reviews. This isn't isolated to Amazon either but to ensure ultimate customer loyalty and business reputation avoid leaving reviews to your own products. a Amazon actually has a feature where users can leave Amazon Verified Purchase reviews. This is a way for Amazon to identify when reviews are written by customers who have directly purchased the item through their website. Free Shipping Smaller businesses may not feel they are able to offer free shipping but it is a definite way to entice customers. This is something that should be carefully considered by a business in order to calculate the costs of offering free delivery over the expense to the business. 8.71 BILLION That's Amazon's outbound shipping costs in US dollars! Offer Product Bundles Or Variations An innovative way to stand out from the crowd is to offer product bundles. Selling two or more linked products that can be bought together makes shopping more convenient for many customers. Plan For Seasonal Periods Plan ahead for big events such as Christmas by increasing your stock levels and working out a discount strategy. Analyse sales in order to see your most popular products, increase the stock, and make these the focus of any sales or offers. Get Low Prices on Products from Across Amazon Up to Up to Up to Up to 70% 60% 50% 40% Off - Off * Off * Off • Clothing & Accessories Electronics Accessories • Movies & TV Toys & Games Kitchen, Home & Garden • Tools & Home Improvement • GPS & Navigation Sports & Outdoors MP3 Players & Accessories Jewelry Automotive • Pet Supplies Shoes & Handbags Watches Musical Instruments Computers & Accessories Created by Poly Postal Packaging Ltd www.polypostalpackaging.com sales increases FBA users Active FBA