The ultimate guide to quality score

THE ULTIMATE GUIDE TO QUALITY SCORE What Is Quality Score? Quality score is a number form one to ten. Quality score represents how relevant your adverts, keywords and landing pages are to what users are searching for on Google. 10 8 76 54321 Why Quality Score is important Quality score has a large impact on the cost per conversion that you will pay. By increasing it significantly lowers your cost per conversion 1. 2 4 5 6 7 8 9 10 Quality Score How Quality Score is Calculated Quality score is influenced by 3 factors shown below. To improve your quality score you should focus on optimising these three elements Relevance СTR Landing Page How To Improve CTR 35% 25% 24% 19% Dynamic Keyword Insertion Call To Action Including Keywords In Ads Copy Extended Sitelink Extension In Ads Copy 17% 10% 10% 5% Review Stars Extended Headlines Location Extensions Capitalise First Letter Build a well targeted ads structure Optimise adverts for mobile, tablet and desktop devices Build an extensive list of negative keywords Use more long tail keywords as they are highly relevent Make sure your adverts are relevant to your keywords Use location specific adverts and keywords Adverts Relevance Choose relevant keywords and group them tightly Choose one stem keyword and then create variations. Here is an example ads group. (stem keyword is mens blue socks). Example Keywords: "Mens blue socks", "mens blue socks uk", "buy mens blue socks", "Mens blue socks for sale", "size 9 mens blue socks" Create relevant adverts containing your keywords Example Advert copy for the keywords above: Mens Blue Socks Huge Selection Of Mens Blue Socks Save Over 50%, Shop Now! www.Example.com/Mens-Blue-Socks Choose a landing page relevant to your keywords and adverts You should aim to choose a landing page which is specific to your keywords and adverts. For example if you were using the keywords and adverts above you should send your traffic to a landing page which only contains mens blue socks. Landing Page Experience 00. Htps/www.Example.com/keyword-keyword Sibe URL Include keywords in the URL of your landing page to improve relevance Link 1I Link 2 I Link 3 I Link 4 Sibe Navigabion Ensure that your website is eany bo navigate so users can easily find what they are looing for Page Headline Example Page Headline Free eBook nolude keywords in the headine tage Page Body Download Now Incude keywords in the body of the page Advertismenbs Make sure that dstinguh bebween your own and sponsored contert sponsored Useful Conbenb Provide uset and relevanb informatlon aboub what wes described in your ads Site Speed agqam noh grun ansu load qicy on both Contact / Privacy + Conbacb Us I Privacy Policy fOin Make your contact do and privany polny promolnene TopRankdigital Resources: Wordstream: http//www.wordstream.com Reevoo: http://www.reevoo.com Inside Adwords: http://adwords.blogspot.co.uk/ Cost Per Conversion