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UK Gift Card Economy

HOW BIG IS THE UK's Gift Voucher ECONOMY Expires 2013 SALES GROWTH CONSUMER (£billion) 2.28 SALES 2.04 1.91 1.68 £2BN 1.64 4.5 bn CORPORATE SALES £2.5BN 2007 2008 2009 2010 2011 (Total sales of UKGVA members who represent approximately half of the total UK market.) PURCHASED A GIFT CARD IN THE LAST 12 MONTHS 55% 45% 38% GIFT CARD OR GIFT VOUCHER? (While paper gift vouchers remain popular in the B2B sector. Plastic gift cards continue to dominate the consumer sector.) Percentage of people who bought a gift card in the last 12 months. WOULD YOU BUY A GIFT VOUCHER ONLINE? 54.8% of people asked were interested in buying a gift voucher online 13.1 % 54.8 % 13.1% growth in online gift voucher purchases in Q3 of 2012 FORGOTTEN GIFTS APPROXIMATELY £205 CONSUMERS WHO HAVE AT LEAST ONE £205 MILLION IS LEFT UNOPENED CHRISTMAS GIFT FROM LAST YEAR UNREDEEMED ON 45% GIFT CARDS EACH YEAR... million CONSUMERS WHO RETURNED AT LEAST ONE CHRISTMAS GIFT FROM LAST YEAR 26% 6% of gift card value goes unused. Seems high, however, non credit gifts are much likely to go CONSUMERS WHo RE-GIFTED AT LEAST ONE CHRISTMAS GIFT FROM LAST YEAR 22% unused. THE FUTURE OF GIFT VOUCHERS & CARDS eVouchers sent by email will continue to replace paper vouchers as people choose to send instantly redeemable gifts by email to friends and family anywhere in the world. Social Gifting through platforms such as Facebook will gain populairty in 2013. Expect "happy birthday" messages on social sites to be accompanied by virtual and physical gifts. DATA SOURCES: UKGCVA Q3 2012 Report: UKGCVA 2011 Summary: Global Prepaid Exchange 2012 UK Consumer Survey: Visa Gift Giving Survey 2011: BBC Money Box 2012: INFOGRAPHIC CREATED BY Gifts Vouchers For more trends & conclusions visit

UK Gift Card Economy

shared by consumo on Dec 12
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Shows the growth of the UK gift card and gift voucher economy. Highlights the growing trend of consumer buying gift cards online and through social media platforms.


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