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Typomania: Embrace or Reject Futura!

ΤΥΡΟΜΑΝΙΑ EMBRACE OR REJECT FUTURA "Renner believed that the modern typeface should complement the modern models, instead of just being a replica of established designs." • Classic and Glorious •Complements traditional and modern typeface dynamics • Mostly used in book covers bęcause of its Sharpness and Approachability Paul Renner designed this font in 1927 Futura has striking edges which evoke sentiments of energy, fear, and contemplation CREATOR CHARACTERISTICS PSYCHOLOGICAL IMPACT OF FONT TYPE FAMILY Futura is the first popular San-Serif typeface. It belongs to the San-Serif & Geometric San-Serif type family. • Modernist Paradigm • Futura balances the sharpness through elegance, with the help of its geometric form • It stands out on surreal arts and creepy movie posters, because of it stony and cold philosophy M1) Hp •Domino's Pizza • Red Bull •Volkswagen • Used by IKEA for almost 50 years (till 2010) • Absolut FUTURA PHILOSOPHICAL INTERPRETATION FOR FUTURA USERS SIMILAR FONTS INSPIRED BY Inspired by the Bauhaus • Sofia • Avant Garde Futura travels to moon. Used on Plaque left on the moon by Apollo 11 - 46 years ago FUN FACT thInk design in /COMPANY/LOGODESIGNGURU @LOGODESIGNGURU /LOGODESIGNGURU +LOGODESIGNGURUCORP

Typomania: Embrace or Reject Futura!

shared by logodesignguru on Mar 27
What is the reason behind the popularity of Futura? Is it because brands, such as Absolut Vodka, HP, Domino’s Pizza, Volkswagen, and Red Bull have used it? No! There is a science behind choosing the...



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