The Two Tasks of Social Content Marketing: Search and Engage

The Two Tasks of Social Content Marketing: Search & Engage In 2011, content marketing was on the rise. specifically social media outlets. B2B Content Marketers Who Marketing Usage Use Social Media Articles Twitter Social Media (other than blogs) Linkedin Blogs Facebook eNewsletters YouTube Case Studies Slideshare In-Person Events Google+ Videos Flickr White Papers None Webinars/ Webcasts Microsites Print Magazines Why the rise? Traditional Media The achievement of social media content is two-fold: Research Reports Branded Content Tools Print Newsletters Good SEO position 2 eBooks Highly accessible content to be used both in-house and by consumers, in a convenient Podcasts Mobile Content location Digital Magazines VIrtual Conferences Importance of accessible content ...you are producing The CONTENT is most important, provide EXPERT high level of traffic KNOWLEDGE SEO Position 12% more marketers use SEO to measure success because well positioned SEO means. a large amount of content, there is a on your website, & (your product, industry, etc. via free content such as how-to guides, voluntary people are sharing assistance, and general information in the form of eBooks, white papers, podcasts, your website's content. Websites of webinars, etc.) & keep your content FRESH! companies that blog have... By the way... there are 34k Google searches every second. 55% more visitors 97% more inbound links 75% of 'Googlers' never click past the first page of results More than 90% of purchasing decisions begin online More than 400% 88% more leads more indexed pages Biggest B2B Content Marketing Challenges of 2011 • Producing engaging content • Producing enough content • Budget to produce content O Lack of buy-in/vision from higher-ups • Producing a variety of content • Budget to license content ödm group odmgrp.com www.cenergy.com/wp-content/uploads/2011/12/B2B-Marketing-Challenges-December-2011.gif www.blog.hubspot.com/blog/tabid/6307/bid/17467/Inbound-Marketing-Lessons-From-Social-Media-Examiner.aspxixzz1jkOAn1Az www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing_2012.pdf www.pr2020.com/page/the-case-for-content-marketing