Twitter and Businesses

More than two-thirds of online comments which mention a brand occur on Twitter. From this figure, brands can conclude that Twitter is a social channel that can make or break a business if not handled correctly Twitter 273 @COMPANY one-third of tweets that mentioned a on average a company name is mentioned in 273 tweets company did not include the official Twitter handle every week Business need to merge digital marketing teams with customer service to take advantage of online community less than 10% of tweets that mention a company begin with the '@' symbol 60% of company mentions happen out of hours E BANNER MANAGED COMMUNICATION