The Truth about Holiday Sales

Tis the Season HOLIDAYS BY THE NUMBERS $580 $5.5 5.2% Billion Billion Increase spent in retail sales this last Holiday was spent on Small Business Saturday in earnings for small businesses last November Top Transaction Days - 2012 Holiday Season Cyber Monday Black Friday Sunday Before Thanksgiving Black Friday Day Before Thanksgiving What's the Forecast for 2013? $602 $738 720k Billion in Sales Average Spend New Hires Holiday retail sales expected to increase to $602.1 billion The average shopper will spend $738 on holiday gifts Retailers are expected to hire 720,000+ seasonal workers 55% 20-40% of Shoppers of Retail Sales ...EXPECT TO DO ..HAPPEN DURING IN-STORE SHOPPING THE HOLIDAY ON BLACK FRIDAY SEASON 6 Ways To Prepare For The Holiday Season Work with other local retailers in your city to create a "Buy Local" campaign. Surveys show independent retailers in cities with "Buy Local" campaigns see a 2% increase in sales compared to retailers in cities without "Buy Local" campaigns. 1 2 Get involved with the community. Host events such as author lectures at a bookstore or sponsor nonprofit events. It creates a personal connection that customers love. Pick the right product line-up. Best sellers in 3 September, October, and November are probably what your customers want to buy in December. Update your store inside and out with new 4 signage. Studies have shown that 1 sign can lead to a 7% increase in sales. Plan ahead. Make sure you and your staff have Get advertising online, whether it's ads, social media, or emails. More and more customers are looking online for great deals. game plan, especially for the busiest shopping 6. days like Black Friday and Super Saturday. Sources http://www.nrf.com/modules.php??name-News&op-viewlive&sp_id=1500 http://www.forbes.com/sites/groupthink/2012/11/27/5-5-billion-was-spent-atnet-tips-to-dominate-peak-shopping-days/ http://www.experian.com/blogs/marketing-forward/2013/10/18/holiday-h http://www.nrf.com/modules.php?name-News&op-viewlive&sp_id-1674 http://www.nrf.com/modules.php?name-Dashboard&id-55 http://www.shoppertrak.com/news-resources/press-releases/2013-09/shoppertrak-expects-holiday-retail-sales-will-increase-in-20130# http://www.entrepreneur.com/article/227845 http://www.ilsr.org/survey-finds-buy-local-campaigns-boosted-holiday-spending-independent-stores/ && http://www.inc.com/guides/maximizing-holiday-sales.html/1 + http://www.signs.org/Signindustry/Signage 101/SignsTheBottomLine.aspx ++ http://smallbiztrends.com/2012/12/holiday-shopping-boosts-small-business-earnings-by-5-percent.html t-small-businesses-on-small-business-saturday/0