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Trust Us, We're Professionals

Trust us, we're professionals Do your customers trust your messages? You've put thousands of dollars into an excellent marketing campaign. Your content is spot on, your messaging is consistent, you're hitting all of the right channels, but something is still missing. You're missing your most valuable marketing force -- the most trusted and valued members of your team - - your brand advocates. Why are advocates important? Let us show you. 84% 84% 68% of consumers cited of consumers claim to have of consumers trust customer recommendations taken action due to from people like them as their most trusted form of advertising. recommendations opinions posted onlinie. from people they know. Consumers trust in branded messaging has gone up across the board since 2007, with the exception of newspaper advertisements. 61% 62% 69% Trust brand sponsorships Trust branded websites Trust ads on TV Trust in online and mobile is growing 56% 48% 48% Trust consumer consented email messages Trust ads in search engine results Trust online video ads What types of ads resonate most with customers? The least trusted forms of advertising are.. Text ads on mobile phones 37% Display ads on mobile devices 45% Online banner ads 42% Humorous (18%) |Family Oriented (14%) Value Oriented (14%)I High Energy (10%) Real-Life Situations (17%) Health-Themed (14%) Ads on social networks 48% Sentimental (8%) Celebrity Endorsements (5%) For more information, visit Source: The Nielsen Global Trust In Advertising Report - September 2013 CICerōn We Build Brand Advocacy.

Trust Us, We're Professionals

shared by Tiffani_Allen on Oct 09
The best marketing campaign in the world is useless unless your customers trust your brand and its message. In a 2013 study, Nielsen looked into consumer trust in advertising and came up with some int...




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