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True Colors: What Your Brand Colors Say About Your Business

TRUE COLORS WHAT YOUR BRAND COLORS SAY ABOUT YOUR BUSINESS COLOR MATTERS: WHY SHOULD YOU CARE ABOUT YOUR BRAND COLORS? INTEGRATE YOUR BRAND Studies have shown that a product's color influences 60 to 80 percent of a customer's purchasing decision, meaning color can make COLORS ACROSS THE or break a product. BOARD-IN YOUR LOGO, Consumers are acutely aware of whether or not a brand and logo color really connect. LANDING PAGE, PRODUCT, Color is the first thing a consumer will notice about your logo. AND MORE-TO ACHIEVE It costs your company next to nothing to choose a THE HIGHEST IMPACT. color, but making the wrong decision could cost your company in the long run. 95 WHICH COLORS ARE COMPANIES USING MOST? THE TRUE COLORS O F 33% use only one or two colors. THE WORLD'S 29% use blue. 28% 5% USE MORE THAN TWO COLORS. TOP BRANDS use red. use black or grayscale. A study of the world's top 100 brands (determined 13* 41 ONLY. by brand value) analyzed use yellow or gold. each brand's logo and found the following. % DON'T FEATURE THE COMPANY NAME AT ALL. CONSUMER REACTIONS HOW DO PEOPLE RESPOND TO DIFFERENT COLORS? Every color elicits a different response from humans. Studies reveal how each of the following colors affect us. INDUSTRY Energy Finance Airlines Food Household Technology Health Care Clothing Cars Agriculture WARMTH Warm Cold Colors can essentially be divided into two different categories; warm and cold. Warm colors are associated with energy; cold colors are more about calmness and security. RED Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes you breathe more rapidly, and activates the pituitary gland. COLOR CODE POPULAR UNPOPULAR QUESTIONABLE FOR: FOR: FOR: Aggressive • Energetic • Provocative · Attention- Grabbing PURPLE Purple is a sophisticated yet mysterious color. The richness of this color tips its hat to the royalty and elegance found deep within us. COLOR CODE POPULAR FOR: UNPOPULAR QUESTIONABLE FOR: FOR: Royalty • Sophistication • Nostalgia • Mystery • Spirituality BLUE Blue is arguably the most popular choice for a brand color. Blue is thought to put people at ease as it is reminiscent of the sky and ocean. COLOR CODE POPULAR QUESTIONABLE FOR: UNPOPULAR FOR: FOR: • Trustworthy • Dependable • Secure • Responsible GREEN Green is synonymous with calm, freshness, and health. But there is a wide variation between its shades. Deeper greens are associated with affluence, lighter greens with serenity. COLOR CODE POPULAR QUESTIONABLE FOR: UNPOPULAR FOR: FOR: • Wealth • Health • Prestige • Serenity YELLOW Because the color yellow is reminiscent of the sun, it communicates hope and optimism. Yellow stimulates creativity and energy, and its brightness is especially useful to catch a customer's eye. COLOR CODE POPULAR FOR: QUESTIONABLE FOR: UNPOPULAR FOR: Positivity • Light • Warmth • Motivation • Creativity ORANGE Orange combines the brightness and cheer of yellow with the energy and boldness of red to make a color that is full of life and excitement. POPULAR FOR: UNPOPULAR FOR: COLOR CODE QUESTIONABLE FOR: • Vitality • Fun • Playful • Exuberant BROWN Brown speaks of earthly simplicity, as well as strength and durability. However, use caution with brown as it reminds most people of dirt. Br Bl UNPOPULAR FOR: COLOR CODE POPULAR FOR: QUESTIONABLE FOR: • Earthlike • Natural • Simplistic • Durable BLACK Black is used by companies that wish to boast a classic sophistication. Black works especially well for expensive products. QUESTIONABLE FOR: UNPOPULAR FOR: COLOR CODE POPULAR FOR: • Prestige • Value • Timelessness • Sophistication WHITE White represents purity (think wedding dress) and cleanliness (think doctor's coat). With this in mind, white is a popular choice for health care and child-related businesses. UNPOPULAR FOR: COLOR CODE POPULAR QUESTIONABLE FOR: FOR: • Pure • Noble • Clean • Soft SOURCE: ENTREPRENEUR.COM, THELOGOFACTORY.COM, INC.COM, LOGODESIGNWORKS.COM Created by Marketo COLUMN FIVE NUMBER of COLORS

True Colors: What Your Brand Colors Say About Your Business

shared by Marketo on Jun 26
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and man...


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