TradeShow Timeline For Beginners

ThadeShow TIMELINE FÖR BEGINNERS 6-12 MONTHS BEFORE SHOW RESERVE BOOTH SPACE, CREATE A MARKETING PLAN Booth 1. Register and reserve a 2. Develop a trade show 3. Forecast your return booth space with the event sponsor and request full details on exhibit requirements. marketing plan that on investment. uses a mix of promotional methods to reach prospects. 5-8 MONTHS BEFORE SHOW PLAN, BUDGET, ESTIMATE 1. Pinpoint the part trade shows will serve, as part of your overall marketing and sales strategy. 2. Develop a detailed trade show budget. BOOTH 3. Determine the literature and marketing materials you will need at the show and begin design and printing work. 4-6 MONTHS BEFORE SHOW SELECT AN EXHIBIT HOUSE, DEVELOP A SALES MESSAGE 1. Determine your exhibit design, lighting, layout and graphics needs. 2. Write your 30 Second Sales Message 3. Launch pre-show marketing initiatives. 3-4 MONTHS BEFORE SHOW SCHEDULE, ORDER, ARRANGE 3. Settle on staffing requirements, develop booth schedules, and plan training sessions. 1. Make travel arrangements, including airfare, hotel and car rental reservations www.bookonline Örder here! 2. Order your giveaways and promotional items. Send 1-3 MONTHS BEFORE SHOW COUNT DOWN 1. Put together follow-up packets to send immediately after show to leads 2. Schedule staff training. 3. Schedule dinners or other meetings to be held at the show with prospects, distributors and/or customers. 1 WEEK BEFORE SHOW THIS IS IT! Steps 0-0 Your Booth 1. Complete staff training. 2. Confirm shipping arrival dates for your booth display, promotional items and materials. 3. Double check that all action steps on timeline have been covered. 1-7 DAYS AFTER SHOW FOLLOW-UP ACTIVITIES 1. Analyze leads, send follow-up packets, and make contact as appropriate. 2. Evaluate success of trade show participation compared with objectives from your trade show plan. 3. Review your budget compared to your actual expenses for the show. Determine your return on investment. 12 MONTHS BEFORE NEXT SHOW 1. MAKE RECOMMENDATIONS 2. RESERVE 3. PLAN& FORECAST Make recommendation whether to Schedule exhibit space Include suggested changes, participate in the same trade show enhancements, and other it's your chance for the next year. trade show ideas. best! 'DISPLAYS & EXHIBITS A DIVISION OF ABSOLUTE EXHIBITS www.displaysandexhibits.com